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Copywriting Your Way To Success

In this week’s eComm show with Norm, we discussed the importance and key assets of copywriting. 

“Write for the customer, not your ego”

You are not simply selling a product or service, you are selling the outcome. What can this product/service do for a customer? How can it benefit their daily life? Remembering this can offer a better direction for how you will use your voice to write a copy.

Have you heard of the hypnotic anchor?

This is something you make up that highlights a feature or benefit of your product. This doesn’t necessarily mean you can say your product is “the best,” but you can come up with a unique name to exhibit the value of your product.

How can the hypnotic anchor help your product even better convince a buyer that it truly is a superior buy? 

To uncover the importance of the hypnotic anchor and hear more key information about copywriting for a business, listen to the full session above!

Is Everyone a Unicorn?

This week on “The Complete Entrepreneur” we focused on the topic of being a unicorn. Now, this is probably not the unicorn you may be thinking of…

To ask if every business should become a unicorn is the same thing as asking whether a business should aspire to have a multi-million dollar valuation.

Many companies right away set their eyes on becoming a unicorn, but in the end, they stumble and fall.

Why is that?

Well striving to become a unicorn and striving to become successful are two different things!

To aim for success calls for remaining persistent in progressively scaling your business. This can include beginning with aiming for $1 million, and then once achieving that you aim for $10 million, and so on. 

“Growth should be a carrot, not a stick.”

You should use your passion as the driving force for your business, not external factors. From there, as you progress in goals, you can hire like-minded people to establish a culture of distinct values that influence success in each goal you approach.

So the main question raised was, “Is it essentially bad to aim to become a unicorn?”

To hear our thoughts as well as a more in-depth explanation of the differences between being a unicorn and being successful, listen to the track above. 

The Name Game: Episode 1

We are back with another round of The Name Game! If you haven’t played this participative game with us before, then here’s the basic gist…

  1. We invite you up on stage
  2. Tell us the name and domain of your company
  3. We will then try to guess exactly what your company does as well as provide beneficial tips and feedback on your company name/domain

We heard various creative names that nearly stumped us, such as…

  • Number Two Development- Do they help other companies? Maybe they strive to put the company they are helping first, and they remain second as they guide the company to success?
  • Alt Vibes- Mediation maybe? An app to offer alternative vibes when you may lack relaxation?
  • I Want Cleavage- Could this have anything to do with breast augmentation?

You may be surprised to hear the ultimate goal for some of these companies!

Besides names, we also give feedback on other factors like domain suffixes, such as for…

  • Technobabble.ie- Well .ie is a suffix for Ireland…Does this company aim to reach others on a global scale or are they really just exclusive to Ireland?

Listen in on this fun game above, and hear what all of these companies truly aim to accomplish, and get some valuable feedback.

Scaling Up the Right Way with Patrick Thean

This week we are joined by Patrick Thean, a serial entrepreneur who authored Rhythm a book highlighting how to achieve breakthrough execution and accelerate growth via finding a “rhythm” in managing your business. 

Thean joined us on Clubhouse to discuss how finding rhythm, through various factors, can prevent businesses from failing. The floor was additionally opened to audience members for Q&A with Thean.

It’s pertinent to find a universal trust with your team and to build reliability in sharing information. Especially for a CEO, vulnerability and clarity are key. There must be a distinct readiness to share personal thoughts and information during meetings because it creates a space that allows everyone to be more open and better resolve issues that may arise. There are greater possibilities of solutions when sharing information in a group as compared to keeping a thought to oneself and remaining silent.

When it comes to being a founder or CEO and maintaining a positive acceleration for your company, having a professional business coach can be extremely useful as well. To truly find success, it is important to attain a little help along the way. As an athlete trains themselves to become better, an entrepreneur should also be trained to become better. A coach can help bring a new perspective to adjustments that could be implemented via focus and alignment. 

“As an athlete trains themselves to become better, an entrepreneur should also be trained to become better.”

With the help of a coach, changes can be made to put one’s business in a better direction. Once steered in the right direction, a business may come across customers and fans. Both sound similar, right? Well, customers are simply taking part in the action as they purchase a product from the business. Fans, on the other hand, bring heart into the picture. A fan does more than just buy a product because they buy into your business and better promote and support your business through various means – donations, crowdfunding, word of mouth recommendations, and reviews, fans talk about you or your product as much as possible because they believe in it. 

To run a business, there’s a need for alignment and a business owner must focus on building their best business by embracing vulnerability, staying focused, being clear in expression, and trusting in their team. Otherwise, there won’t be many customers nor fans.

EP17: Achieving Breakthrough Growth with Coach and Author Patrick Thean

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Learn tools to align and empower your team to accelerate growth. 

(Recorded live on Clubhouse June 11, 2021)

In this week’s show we were joined by renowned business coach, and CEO of Rhythm Systems, Patrick Thean to discuss how to find your flow and execute your goals.  

As a coach, Patrick is passionate about helping entrepreneurs succeed and steering them away from avoidable failures. We learn about scaling up in the right ways, Patrick’s core values for any venture, and how to achieve breakthrough as a team. 

Moderators: Colin C. Campbell, Michele Van Tilborg, Jeff Sass

Speaker: Patrick Thean 

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Grow Quality Connections Leveraging Your Existing Network

We had a great conversation with Coach Yu about the right way to use our network to connect with key people that can help you reach your business goals. (Check it out here).

Coach Yu dives deep into the process of connecting with high-profile people in your industry through our existing network. 

When you genuinely work on your relationships, personal and professional, you build trust without even knowing it. Most of our closest relationships can lead us to success; why? Because when people trust us, they refer and speak highly of us. Therefore they vouch for us, which already puts us at a better starting point.

Coach Yu designed this tool, the Topic Wheel, to help you figure out who you want to connect with and how you can potentially reach out:

  1. Write down the six topics you care about the most.
  2. Identify three people of authority for each topic. You don’t have to know them personally.
  3. Look into your network (you can even look through your Linkedin) and see who can put you in contact with them.

Don’t forget to be picky when it comes to asking someone to introduce you. Try to make it as organic as possible to avoid making it awkward or uncomfortable.

Building Meaningful Connections

In this show, we were joined by Coach Yu, who offered some insightful information regarding the topic of building meaningful connections. 

The process of building connections can lead to a quicker excel of oneself and one’s business. However, when trying to build a connection with someone that could potentially take your business to a higher level, it is important to steer away from simply spamming such a person with messages each day. Building meaningful connections involves more than that.

Focusing on finding value in one’s work or principles and showing up to events that the person of interest may host, can help show that you genuinely care to invest in them and what they stand for, not just invest in the thought of what they could do to benefit you. 

Meaningful connections are more than trying with all one’s power to find a connection. Coach Yu consistently discusses the importance of finding commonalities, throughout the show. Finding commonality in the knowledge and understanding of another’s work and/or vision can influence the development of a deeper connection. 

When it comes to digging deeper into a connection, it can be useful to acknowledge the second degree connections to be discovered around you, whether or not they have the ability to help you. The average person is shown to have around 400 connections, and each of those 400 connections have 400 connections themselves. As Coach Yu enlightens upon, that’s 16,000 connections available to you. 

The reality of the matter is that more connections are consistently being introduced and you are being introduced to vast amounts of new people. Opportunities can open up that you may have failed to find initially, due to the fact that those opportunities weren’t tied to a direct connection. 

Remember: The deeper you seek out connections, the more you will come to see opportunities open up!

The Secret to Building Great Courses

Change of plans! Coach Yu was unable to join us for today’s session, but don’t worry. We were joined by some people, who follow the work of Coach Yu, and they were able to answer some audience questions. So you still can get a taste of Coach Yu in this show!

JP, a long-time follower of Coach Yu, offered insight on Coach Yu’s “9 Triangles.” A portion of the “9 Triangles” involves GCT…

What does GCT stand for?

Goals: revenue goals, conversions, etc

Content: Are you marketing online? If so, what are your multimedia components? How are you effectively pairing them all together to best reach your audience?

Targeting: Goals are in place and content is ready…now what? Content is now ready to be consumed by the masses so it is time to scope out your target audience and where you will reach that audience!

The GCT offers a foundation as to what your specific marketing plan should look like.

To get some more insight on the framework of the “9 Triangles,” as well as listen to the full session above and hear what other audience members have to ask or share in regards to marketing their products/brand. 

Picking Your Next Startup Idea OpenMic

This week we brought you an open mic discussion in choosing your next startup idea. What to consider, what is a priority, next steps, best practices, we covered all of it, and more. Brought to you by serial entrepreneurs everywhere, dedicated to cracking the code and what it takes to make a successful startup.

Here’s the rundown in simplest terms: 

1. Give to Get – Yes, we want to make money. And we want to do it for ourselves, yes.  We at SE believe in Giving in order to Get or Receive and we’re not alone in this! Other entrepreneurs know that it’s a secret to success as well. If (people) see that you are out there volunteering info or services, essentially helping just for the sake of helping, then (people) will naturally approach you in wanting to help and assist you and your cause. It’s simple really, we get what we put in. Are you willing to grind and put in a whole lot of elbow grease before asking for The Big Help, before the harvest? 

2. Build a Problem Solving Plan – How will you handle customer service needs? How will you handle your digital real estate? Your taxes? Who or how will you handle the day-to-day operations? What is your plan to approach small and big problems along the way? Have a plan before you jump out of the airplane. What are your core values and mission? 

3. Distribution – Where is your product manufactured? At what cost? Where is your product shipped from? At what cost? Where are the ingredients you are using, originating, and sourced from? Can you guarantee the quality of your sourced ingredients and products? Can you stand behind your product, ethically and ecologically? 

4. Customer Needs – What are your customers asking for and how will you give them what they want or need? At what cost? Does the “market” need your product or your brand? Is there space to carve out for your niche?

5. Passion – Are you passionate about your brand? Do you feel invigorated in providing the market your solution to the perceived problem?  Are you personally in alignment with your company’s mission? 

6. Personal Development – What’s your raison d’etre? Why do you want to start this business? Have you wrapped up the loose ends and reflected on the learnings offered from your last one? Are you putting into practice the good theories you’ve learned about and espoused to others? Are you consistently open to feedback and growth? Are you committed? 

7. Quality Team – Compose a productive and proactive team, ensure that every person knows exactly which decisions they are responsible for, and are held accountable for making those decisions in an appropriate manner and timeframe. **This is where core values should be addressed! 

8. Domain Name – Do you own the google search terms? Do you own the domain name specific to your brand and business? Do you own both the .com and the .club and have you covered all the bases so that your competition cannot come in and use something “close” to your domains? 

9. Defensible –  Get yourself an accountant, an attorney and go through the copyright and patenting procedures as they pertain to your brand.

10. Competitors – What are your competitors doing? What aren’t they doing and why aren’t they doing it? How can you position yourself and your company to do what your competitors are not doing, or how can do you do it better? \

If you can answer all of these questions and approach all of the facets and dimensions in your startup idea, then you are that much closer to bringing your idea into reality. If you can see it in your mind, you can hold it in your hand. Just make sure that it’s defensible, it’s the most cost-effective, it meets a need in the market and solves a problem, it’s unique to your competition and you are passionate about it, committed to your personal development and your ideas excellence. Good luck out there Entrepreneurs! 

Listen to the full episode above!

EP16: OpenMic: Picking Your Next Startup Idea

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Great ideas are everywhere but what next?

(Recorded Live on Clubhouse May 28, 2021) 

In this open-mic session, we explore with the audience the process of choosing a startup idea– because after the ‘aha moment’, you need a plan. We discussed the next steps to take, what to consider, how to minimize risk, and what to prioritize before setting out with your idea. 

Moderators: Colin C. Campbell, Michele Van Tilborg, Rachael Lashbrook

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