This week on “The Complete Entrepreneur” we focused on the topic of being a unicorn. Now, this is probably not the unicorn you may be thinking of…
To ask if every business should become a unicorn is the same thing as asking whether a business should aspire to have a multi-million dollar valuation.
Many companies right away set their eyes on becoming a unicorn, but in the end, they stumble and fall.
Why is that?
Well striving to become a unicorn and striving to become successful are two different things!
To aim for success calls for remaining persistent in progressively scaling your business. This can include beginning with aiming for $1 million, and then once achieving that you aim for $10 million, and so on.
“Growth should be a carrot, not a stick.”
You should use your passion as the driving force for your business, not external factors. From there, as you progress in goals, you can hire like-minded people to establish a culture of distinct values that influence success in each goal you approach.
So the main question raised was, “Is it essentially bad to aim to become a unicorn?”
To hear our thoughts as well as a more in-depth explanation of the differences between being a unicorn and being successful, listen to the track above.