In Start. Scale. Exit. Repeat., we spent a lot of time identifying what actually works when scaling a business. In fact, it’s the largest section of the book.
Most companies fail to scale. It is not instinctive. I learned that the hard way.
It was not until I brought in a coach who helped implement dozens of changes that we began to scale.
You have made it through Start Mode. Now it is time to move into Scale Mode.
THE ULTIMATE SCALE CHECKLIST
1. PRODUCT MARKET PROOF
☐ Customers are already paying, not just interested
☐ You have repeat purchases or retention
☐ Clear proof your product solves a real problem
☐ You can explain your value in one sentence
☐ Customers would be disappointed if you disappeared
Rule: Proof sells
2. YOUR X FACTOR
☐ You know exactly what makes your product or service different
☐ That difference matters to customers
☐ Competitors cannot easily copy it
☐ You are leaning hard into that advantage
☐ You have created a Nearly Unbearable Brand Promise
3. SCALE IN ZEROS
☐ You have visualized what 10x looks like in your organization
☐ You have proven you can go from 100 to 1,000 to 10,000 and beyond
☐ Your unit economics work
☐ Your process works without you
☐ You are planning for 10x operational demand
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