Facebook Ads Strategies

We have original Facebook disruptor, Ad-guru Charlie, on the stage as a moderator, who is an expert in scaling Ads along with our host Coach Yu. We talk about dollar-a-day boosting strategies, the top changes in IOS14, and video content and the importance of its length, all with the same aim, to optimize your reach and target an audience.

1. Targeting the media


When a topic is of national interest, you can target the media, the journalists are thirsty for your content. Choose your audience wisely and use the blue ‘boost’ button to gain exposure to media organizations. Use social media to your own advantage and feed journalists leads to your Ad stories with the dollar-a-day strategy to maximize your budget.

2. The top changes to IOS14

Now, you have the ability to act on just the data that the platform shows you. You need to learn and figure out your numbers and the metrics because Facebook fails to correctly source those figures. A smart technique is to build communities of those who viewed your Ad and target those audiences.

3. Watch time

We all know the perfect short and engaging video should be around 15-seconds, to a minute. The trick is to check your average ‘watch time,’ to provide the most important part of your message within those seconds. The average watch time on Facebook is six seconds. 

Coach Yu advises you to take a course, sign up for business accelerators, and educate yourself. Teach yourself and then hire! If you want to get even more insights, listen to the full session above!

Boss vs. Coach: Leadership Balance

The entrepreneurial journey is a demanding one, requiring founders to wear multiple hats as they navigate the complexities of launching, scaling, and managing a...

Timing the Sale of Your Company

Timing is everything when it comes to selling your company. In fact, 50% of the value you receive from a sale can hinge on...

Redefining Wealth for Entrepreneurs

Achieving wealth that extends beyond financial gain is a concept many entrepreneurs strive for but often overlook in the pursuit of success. In a...

Leadership Debate: Founder vs. Manager

In today's podcast episode, we witnessed an engaging debate between Michele Van Tilborg, Founder of Meowingtons and CEO of Paw.com, and Colin C. Campbell,...

Scaling Success: Lessons from Eric Malka

This week, we had the privilege of speaking with Eric Malka, the founder of The Art of Shaving, and author of On the Razor's...

The Ultimate Startup Checklist

Starting a new business is exciting, but it can also be overwhelming. During the latest episode of "Start Scale Exit Repeat," we shared invaluable...