EP202: How to Win at Trade Shows and Conferences (Without Wasting Money)

Less than 1 min.

February 11, 2026

Less than 1 min.

Networking That Actually Converts

Trade shows and conferences can be either a budget drain or a growth accelerator—depending on how you prepare. Colin C. Campbell and Michael Gilmour share the exact pre-event, on-site, and post-event plays that turn visibility into meetings, meetings into deals, and one weekend of travel into weeks of marketing.

Hosts: Michael Gilmour, Colin C. Campbell

Branding
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Marketing
Strategizing & Planning

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