The Name Game: Episode 2

We are back with another round of “The Name Game!” If you haven’t played this participative game with us before, then here’s the basic gist…

  1. We invite you up on stage
  2. Tell us the name and domain of your company
  3. Our goal is to guess exactly what your company does as well as provide beneficial tips and feedback on your company name/domain

We heard quite some creative names this time around, such as…

  • Hover Haus/ hover-city.com- Is it possible that they lead a service of aerial photography to assist real estate agents?
  • Uneako/ uneako.com- Maybe this could be a fashion label that stands out from competitors with its unique and unmatchable style?
  • Cancer Visit/ cancervisit.com- Are they a service that allows people to visit cancer patients, in an effort to provide comfort and encouragement to those struggling?

You may be surprised to hear the ultimate goal for some of these companies!

We were able to provide entrepreneurs with helpful constructive criticism on their domains, such as for…

  • Zero Hunger/ zerohunger.com- If this company’s intentions fall down a path of conducting more nonprofit work, then the suffix “.com” may not be the most beneficial choice. Now if “.org” is already taken, are there other possible suffix choices that could better align with the purpose of this company?

To hear all of these companies’ true goals, as well as receive some valuable feedback, listen to the full session above!

Building a Business Without Losing Yourself

Michael Gilmour was working long days trying to save a struggling business. At home, his young son set the dinner table and asked whether...

How to Build a Business That Doesn’t Own You

You started a business for more freedom. Now every decision, customer issue, and unexpected problem seems to land on your desk. Sales may be...

2026 Time to Sell Index: Ending with a Whimper

Higher interest rates and the enormous capital demands of AI companies may be putting the brakes on the IPO recovery. At the beginning of 2026,...

How to Use AI as a Personal Assistant for Your Business

The email you meant to answer. The meeting that needs preparation. The subscription that renews before you remember to cancel it. For entrepreneurs, these...

AI Hacks for Entrepreneurs: Get Time Back and Stay Focused

How founders are using AI to organize their days, follow through on commitments, and make everyday life easier. This article is based on a conversation...

AI for Startups: Can Small Businesses Beat Big Tech?

Large corporations have the money, infrastructure, and data to invest heavily in artificial intelligence. Entrepreneurs have access to tools that can help a small...