In this week’s eComm show with Norm, we discussed the importance and key assets of copywriting.
“Write for the customer, not your ego”
You are not simply selling a product or service, you are selling the outcome. What can this product/service do for a customer? How can it benefit their daily life? Remembering this can offer a better direction for how you will use your voice to write a copy.
Have you heard of the hypnotic anchor?
This is something you make up that highlights a feature or benefit of your product. This doesn’t necessarily mean you can say your product is “the best,” but you can come up with a unique name to exhibit the value of your product.
How can the hypnotic anchor help your product even better convince a buyer that it truly is a superior buy?
To uncover the importance of the hypnotic anchor and hear more key information about copywriting for a business, listen to the full session above!