It’s easy to think of entrepreneurship as a great equalizer, where the best ideas and the most ambitious rise to the top. It does not matter who you are or where you are from; you too can be a success story. In short, it’s the American dream.
But here’s the reality. Over 90% of startups fail. That statistic is enough to stop countless would-be founders from ever throwing their hats in the ring. Yet some entrepreneurs, those who have been through the gauntlet more than once, seem to defy gravity. Serial entrepreneurs succeed more often not because they are smarter or luckier but because they have learned the patterns. They have built a framework. They know how to start, scale, exit and repeat.
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