Time to Sell Index (TTSI) Climbs to 26.9 in 2025 — Momentum Builds

Eighteen months ago, we launched the Time to Sell Index (TTSI) to track market sentiment and help founders better time their exits.

Why? It’s personal.

In the late ’90s, I spent 10 years building a startup to a $180M valuation, only to lose it all when the dot-com crash hit. We missed the exit window. That experience taught me a hard truth: timing can make or break your outcome.

In fact, in Start. Scale. Exit. Repeat., we explore how timing alone can account for more than 50% of your company’s final valuation. When the market is frothy, you can command premium multiples. When it’s not, you’re fighting uphill.

We’re still far from the highs of 2021, and we may never return to those levels, but 2025 showed signs of a rebound and momentum.

Market Rebound in 2025

The IPO market surged to 347 public listings in 2025:
– A 125% increase from the low point of 2022
– A 54% increase from 2024

These numbers matter because IPO activity is the leading signal of liquidity across the startup ecosystem. It flows from the top:

Public companies acquire private companies.
Private equity and VC firms seek liquidity from those exits.
If the IPO window closes, deal flow dries up, valuations drop.

TTSI: Your Signal for Market Sentiment

The TTSI hit 26.9 out of 100 for 2025, up sharply from the single digits of 2023. It’s still a buyer’s market, but sentiment is clearly improving.

We use IPO volume as a proxy for market sentiment because it’s empirical, forward-looking, and tightly correlated with valuation multiples for growth companies.

When the index crosses 50, we consider it a seller’s market, a time when founders can expect stronger terms, higher valuations, and a broader buyer pool.

2026 Outlook

Based on the current IPO pipeline (~190 companies, up from ~170 at the start of 2025), we project:
– Approximately 388 public listings in 2026
– That would move the TTSI to 32.6, another meaningful step toward a seller’s market

If rates drop further or if major tech IPOs land, we could break 400 listings, pushing the index even higher.

Founder Takeaway

Market sentiment is improving  and that opens a window.

If you can hold off on selling until the TTSI moves closer to 50, you’ll likely be entering a valuation-friendly environment.

That said, certain sectors (like AI) are already commanding frothy valuations. Timing your exit is a strategic decision, not just a personal one.

Know someone thinking about selling their company?
Share this report with them and encourage them to subscribe to our free monthly Startup Club Edge newsletter for founder-focused insights on timing, valuations, and strategy.

Download the full report and continue reading the Startup Club Newsletter Here!

The Next Internet Land Rush Has Begun

Today was an important day in the domain name world. ICANN, the organization that oversees the global domain name system, revealed the applications for...

My Peers Confronted Me About Being a Workaholic. These 5 Changes Helped Me Build and Sell Companies With Less Stress.

Back in 2017, I was confronted by a group of fellow business owners. We belonged to a peer group that met every month to help...

TTSI Drops as High Interest Rates Stall the IPO Recovery

2026 seems to be ending with a thud.  We are now estimating U.S. IPO market reaching 330 public offerings in 2026, the Startup.club Time to...

Build What You Love in an AI World or You’ll Probably Quit

Building a company is hard. It takes longer than expected. It costs more than planned. Customers do not always respond. Products fail. Marketing campaigns fall...

Learning How to Learn in the AI Age

The most valuable skill in the AI age may not be coding, prompting, or automation. It may be learning how to learn. Technology is evolving faster...

I Just Had a Heart Attack at 56. Here Are 6 Lessons Every Entrepreneur Should Know

At 8:45 Monday morning, I sat up and felt a pain in my upper back. When I stood up, the pain began radiating around...