How To Price Your Domain Names?

What are the 4 main steps to pricing a domain?

How do we price our domain names for auction? As obvious as it may sound, research should be your best friend for mastering this process. If your research points out that the domains in your category sell for around $4,300 to $4,995, you should think carefully about the number you curate. Listen to the full episode to learn about the four main steps to pricing your domain!

  • Read the Transcript

    TRANSCRIPT: Monday Domains- EP11

    Right everybody welcome into Monday domains. One minute late today, it is a, uh, active day in the markets across the crypto markets, the stock market, uh, in some ways there’s blood in the streets because crypto trades all weekend. You don’t even have the respite that you get from stock trading, where most stocks, even though they do trade, you know, around the clock, um, they go off what everyone’s doing on a Monday morning and, uh, compared to Friday’s close.

    But obviously in crypto, you have all day trading 24 7, 365. And that’s meant that especially those people that are buying assets solely for the reason that they think other people are going to buy those assets. Now that’s the only reason to buy crypto or in. But I think right now it’s the primary reason.

    The ones you get a feeling that other people aren’t going to want to buy those assets, then you don’t want to own those assets. And then someone else feels well, geez. If the people that want to own those assets, because other people want to own them, if they’re not going to buy them, then I need to sell mine.

    And then you get the large holders that say, well, if I’m going to get selling activity coming at me, the only thing I can do, the ones you get trader can do to mitigate lower prices is to take the price lower and try to take the price so low that those freeze sellers who woke up saying I’m going to sell, or the Bitcoin ever goes below 35,000, I’m going to sell.

    And they say, well, let’s just take the market lower because we’ve got to freeze those people and have them think, no, I can’t be. And they want the hotel. On the other side, I can’t be the one that’s sold at 33,000 because it’s going to rally back to 50 in a month. So anyway, active market for Bitcoin digital assets.

    So I’m going to pick on NFTs today. NFPS over domain names has been a tough year for domain names. Wink, wink, NFTs have had the upper hand, but now I get to get some payback. So in case the NFTs have a better year than domain names again in general, then at least I’ll have one day where domain names were better than NFP.

    So our domain names better than in FTS on a day like today. That’s what we’ll talk about here on Monday domains. I’ve also got some articles. I want to go over that. The second article I didn’t get to last week about another good article that came out in October. And then I don’t remember seeing, um, and then talk about.

    Some other stuff, but Hey Sam, good morning. Welcome man. Happy Monday and welcome to Monday domains. I’m doing pretty good. Any sales, any sales? That’s a great question. I wish I could report more sales, uh, for last week. How about you, Sam? Yeah, I had a sale at the weekend. Um, I sold a long tail, um, co UK, another one of my specialists where I registered a hit for the promo price and I sold it for 4,495.

    All right, well, let me get my calculator out here. You bought it for under $3 and, uh, You paid a certain amount of quit or pounds or curling or whatever we call that, the whatever they call that money. I think, I don’t know what the exchange is that moment. I think it’s normally $1 30 or $1 20, we’ll say a dollar 30 and you sold it for $4,500.

    So yeah, I think you’ve got a pre yeah, so, um, I’m pricing a lot of stuff at 4,995 or 4,495. Just, it’s just what I priced that. Cause it’s just under that bracket for a credit card transaction, you know, anything above 4, 9, 9, 5 goes on to, you have to do a bank transfer. Gotcha. And I think that that’s, that’s smart.

    And I think, you know, we like to think that domaining is scientific, but what’s number you. On a given batch of names of afternoon. It just kind of depends on how you feel that day. Right? You could be 44, 49 or 44, 79, or maybe 42 or like 3000 4, 9, 5 was one of my favorites for, uh, uh, many years. And then I bumped it up and I went up to the 4,000 figure.

    And then the thing is, is, you know, some of the names that you expect not to sell do so. And, um, funny enough, some of these names that I’m selling, the ones that I’ve registered for, promo price, right. Dropped it. Yeah. So it’s dropped again. I decided to pick it up again and another promo because I’ve had a funny feeling this might sell one day or it’s worth picking up again with the promo price, but I don’t want to pay full price.

    So that’s how that happens. And especially when you’re paying a lower cost rate, you’re going to register more. So if you’re getting it cheaper, you know, you probably registered about 20, 30 a day, um, while the primary is running. Um, so in total, probably register a couple of a couple of thousand maybe, but it’s not all about just registering, um, anything.

    It’s obviously having that skill to know, um, what sold in the past and, and similar names that have sold and patterns. You know, that’s how I base my, uh, registration crazy miss the main, main year over. Well, thanks Sam. Welcome everybody to Monday domains. We’re talking with Sam Charles and I was fortunate to have Sam.

    I had domainers at their desk when I did the domain show about a year and a half ago, and really got to know him well, and he’s got. And attractive a spot in the market, which I liked too, which is sometimes utilizing the promo code to lower your acquisition costs dramatically. Um, I think you’re probably lowering it about 90% compared to the regular cost of a co UK.

    Yeah. So yeah, so I get caught. Um, yeah, so I get wholesale, which is just under five pounds. So if I’m registering a pound it’s, it’s cutting my costs massively, especially when you’re registering in bulk. Um, obviously, um, a lot of names I have to renew a wholesale, but normal, normal, uh, registration fees probably between can be between seven pounds and 15 pounds, uh, depending who the registrar is.

    Um, so yeah. And boy, you take me back to the days and I’ll have to go back and look at my credit card statements, whether it was oh six or oh nine or 10 or 11, there was a time when GoDaddy even was 99 cents for dot-coms. And, um, and that’s at a time when, uh, you know, there weren’t as many people domaining.

    And so if I could turn back the clock, but I don’t know, maybe that was bad because I, you know, I shouldn’t have renewed those names. So let me ask you a quick question. You, you talked about this idea of being able to buy more and having some of your names even drop, and then you get them again. And you’re like, well, you have to know what to get, but let me ask you Sam, just between you and me and everyone, who’s going to listen to this podcast.

    Isn’t the more names you buy. If some of this is maybe I’m not going to say luck, but even if you have the right name that you think someone would buy. We still don’t know if they’re going to want to buy it, find a way to buy it or anything. Isn’t there a still a little bit of randomness where it having more chips on the table, more individuals, different names on the table helps you discover a sale.

    You know what I mean? As opposed to having to be perfect, like you would have to be perfect on a hundred names, but maybe you can be a little less than perfect on 500 and the sales may still come. Yeah. It’s, it’s, it’s all about, um, scale, isn’t it? You know, it’s like Mike man and all the, all the big domainers out there that have got a massive portfolio.

    Now look at their sales, you know, we’re all amazed when he gets. 20,000 pounds and on a crap name that we probably never even registered thinking about registering. So if you had, um, X amount, 20,000 names and you’re pricing them up at crazy, uh, money, maybe some of them will sell. So, but what I tend to do is I price at good prices.

    So the, the sales do come in and they do come in regular, you know, but the funny thing is I probably sell more lower quality names than how I call the names now, um, which is probably netting more money than on, on a biggest, biggest sale in the, in the high scale of things over the year. Um, so you, you, you know, once you get to that stage of, of selling a certain niche, say for instance, it’s a, I don’t know, a dentist domain or a certain industry or cleaning the main.

    And then, uh, and maybe you get one buyer that buys. If you get his details, maybe you can send him several domains. That’s how I’ve done it. Um, but uh, after NEC has, is doing very well. Now that they’re, um, the coverage is obviously getting out to a lot of UK registrars and a lot of, a lot of people are just clicking by now.

    They’re not even making the offer that buying it. So if you want your name to sell and it’s a good PR and you want a quick, so it’s best to put a buy now price rather than messing around with trying to negotiate. It all depends on the domain though. So if it’s one you’ve just picked up cheap and you want to flip just price it, right.

    And maybe it might sell. Gotcha. And again, we’re talking about names here that are outside the realm. Really high quality, one word, um, you know, specific category killers, Sam. I mean, I think you can, if you price, I think too good a names as buy it. Now, as you may live a little money on the table, but you already know one, these names were available in the rains that you could get them promo at.

    So it, it wasn’t like the day before. No one wanted the name, but let, let me take you back to a time this’ll be old home week. And then I want to ask you a question about something you might be doing here in the next couple of weeks or months. Um, I remember when up until 2006, you couldn’t buy a premium name at GoDaddy.

    So everything that you see now, when you go to GoDaddy and you type in a name, and if it’s a premium name, it says this name is for sale. Um, that started, uh, as an internal GoDaddy program, you know, And if you own names at another registrar, they wouldn’t show yours. They would, they, they wanted you to be a GoDaddy.

    So you could have it a premium name at GoDaddy, and that’s all and fabulous. Um, they, uh, fabulous.com, uh, came up with a great program where you could have your name at any registrar, and they would act as the intermediary and any, any, you could have your name. The seller could have the Dame at any registrar and any registrar could sell names from the network.

    And he called it the domain distribution network. Funny how that name sounds familiar with what Dan’s doing now. But I remember being at a trade show at a traffic conference. And when they first turned it on at GoDaddy, they were getting so many sales. And it was funny because I actually had to move my name’s to fabulous, to be able to get them listed on GoDaddy.

    I remember sitting there and contemplating that almost out of a hundred, picking a hundred of any names whatsoever. You might be able to do the two to 3% sell-through and make money on it. It was almost to where you can make a case for buying any domain name. Now I don’t, I don’t mean letters that don’t go well together.

    I mean, anything that was two or three words when they opened up that, that distribution, you know, and I thanked that here we are 15 years later. And even though the registrars through afternoon have got. Good system. You know, where if you own names that go daddy names, high, low, and network solutions, you can be in the DLS.

    It still doesn’t cover everybody. You have the say-do system. And then hopefully Dan system will get picked up more and more, but we’re still just limited to the registrar. The people that go and contact registrars and the registrars are selling so many other products on their website. They want to be hosting companies.

    They want to manage your SEO. They want to manage your social media marketing. They want to do so many other things on their website. They want you to buy their website builder. They want to be a small business solution that even though they may be reaching more and more people. Maybe as domain only providers, they’re not reaching that many more people.

    So I don’t think we’ve really improved as much as we need to, to really get a feeling that most of the buyers that would want to buy our name would know how to buy it. And, and I think we’ve all done a good job of making sure if they go to our landing page, they know how to buy it. But I think when you get into this volume buying, which is what Sam was sharing, I think you are, you are trying to get a situation if you can do it with promos.

    But if you find that you’re getting a sell through and you’re up up big after buying a lot of promos that I wouldn’t, I wouldn’t renew those names because it’s going to tell you too, then it may not be working for you. And the PLD that you picked, and two, you may not have been. Your, I may not have been picking the best names.

    So I think I’ll ask Sam here in a second when he gets off the phone, but the idea that if he didn’t get four or five retail sales, you know, it would be very easy to say, well, I’m glad I tried that, but I don’t need to, you know, I don’t need to do that again. So don’t be so sure that you’re going to pick the names that sell that you keep doing it year after year.

    If it’s not working either one change, how you picked which names you’re buying poor to go to another part of the domain investment spectrum, um, You know, I, I almost, I wrote a book and I almost published. I think I had like 71 different ways to buy a domain name. And I think there was like 53 different ways to sell a domain name.

    So if you think about 70 ways to buy a domain name and 50 ways to sell a domain name, there’s 3,500 ways potentially to make money in domains from where you’re intending to buy and what you’re intending to buy and where you’re intending to say, okay. And what you’re intending to sell, you may buy hand dredges and list them on afternoon.

    That’s one plan. You may buy expired auction names and outbound for value prices. You may buy names and names and act like you’re your own broker. And try to sell them for high value, you know, five and six. You may buy names off forums. And then when it comes to selling, you may price all your names at one price, $10,000, and that’s it.

    So if you mix all the different ways to buy and all the different ways to sell, there’s a lot of different ways to go about it. So Sam, if you’re back with us, I wanted to ask you, it really is the fact that you get a couple of the retail sales that makes you keep going with this plan, right? If you weren’t getting those results, then you’d just be really hoping.

    But it’s the fact that you seem to have had a good eye that really gives you the confidence to keep doing it. Isn’t it.

    Well, he may not have heard that maybe he was working that’s okay. I didn’t, I saw your phone thing come up. So, but I think Sam, what I was going to ask you was it’s the fact that you have had some of these sales come through the times you’ve done this, that gives you the confidence to keep going and plunge in.

    Again, that’s not, you would, you would really have to be just super confident that even though it did work the last three years, it was going to work this year, right? Oh yeah. I’ve, I’ve, I’ve um, done it for many years, but obviously my majority of my money I built up in domaining was, um, from drop catching domains.

    Um, and uh, I found, uh, you know, a rhythm of catching domains and just selling them quickly to end users or the Mainers, and then using the profits to reinvest. But. You know, it’s like, uh, when network solutions had a $1 offer, if you ever remember that. Um, which was a few years ago, um, I had a competition with another guy from named pros and, uh, there was a trick how to register, uh, a certain amount.

    I dunno, what was going on, but we managed some register loads of network, solution domains, and hypothetically, yeah, I think it was only five we’ve already said. Yeah. And, uh, you know, we, we, we managed to get a few sales in and, um, and uh, you know, it was quite good, you know, like when you get the thing is with a promotion, you, you it’s like a lot of promotions, especially in the UK, they do limit you for registration.

    So I think a lot of them are. Um, maybe limited to 10, some are limited to a hundred. Now, if you get limited to a hundred, that’s quite a good amount of numbers that you can register, but some companies out there won’t limit you at all. So you can register like a thousand or 2000, but the thing is I wouldn’t go out and just register a thousand domains in one day.

    That just wouldn’t, that wouldn’t happen. I have to look at the stats. I have to look at there, certain things that I look up and it domain name. And, um, obviously I’m not going to go into, it’s a great detail because I’m not going to release the secret, but if people want to join my domain course, maybe I’ll give noise secret one day, Sam, are you doing a domain course?

    Yeah. So  do a course. Um, buying and selling CCTL days. Um, I caught a few people asked me and, uh, you know, I was going to do it for, um, uh, you know, reasonable price. Um, and it’ll just be me talking about, um, how I started and how I, um, how I’m doing, what I’m doing today and, uh, how to just, you know, buy and sell ccTLDs, it’s just a different market compared to the dot dotcoms, um, different to mine.

    So, um, you know, whereas a lot of dot comes out that won’t sell in the CCTL D game. You know what I mean? It’s completely different market and obviously I’ve, I’ve heavily invested in it. So I thought, you know, why, why not do a course? So, um, I was just going to get the numbers up and then, and then obviously arrange to do the.

    Recording. And then people can, you know, get better guidance on, uh, if they want to get into it. Well, fantastic. I guess I’ll have to think up a favorite CC TLD so I can, uh, you really, you think people would just come and listen to someone talk about domains? Yeah. Yeah. If they’re addicted, just like I am on the line then, you know, it’s just like, uh, you know, I, uh, it used to be a hobby many, many years ago domains.

    And, uh, I remember I kept asking my wife, what do you think this domain, what do you think of that? She’s like, I don’t bloody care. As long as it brings you in money. I mean, it’s just like women to stand, understand the me. And she said, if I got hold of your portfolio, I’d probably just sell it all for 50 quid each.

    I said, well, no, that’s not going to happen. You know, I’m going to put up. Uh, you know, you know, put something down where they can’t sell the domains for a certain amount of money, because all my good names, I don’t want to give them a way, you know, right. You got to put like an NFT contract in there. You know, you gotta put something where it can transfer out unless it’s sold for a certain amount.

    Well, it’s funny. And I do want to get to these articles and some of the new stuff going on in domains today, but you know, you said something interesting. You said that, you know, you don’t really care what name it is, as long as it sells. And I think that that’s definitely a logical approach to domains, but on the, in the domain, so room, which you and I talk in quite a bit, it was funny how on Thursday or Friday, we had a discussion about some, for some people it’s not just about making money and whether you sell them for more than you buy him.

    I think there’s something about domain investing that for some people, they like the fact that they could potentially own something that someone else. Has to buy from them, not once to buy from them, but has to buy it. And that, that power that you feel when someone has to buy something from you, I feel like it’s almost, it’s almost like a drug, you know, people just, they, they, they literally are like, if domains are a way where I can have that type of power, you know what I mean, in negotiations, um, which is, which is, has a lot, yes, they’re going to maybe get the highest price, but I’ve just seen people act in a way where it doesn’t seem logical.

    It seems like they want to get some other benefit out of it. Does that make sense? And maybe it works on the buyer to maybe many buyers. They don’t, even, if you know, what’s a good deal, even if you know what’s worth it. They’re just like, we, I, I only want to do this. If I feel like I’m pulling one over on the seller.

    Do you think that type of emotions out there too, besides just the logical make money? Yeah, there’s, there’s both aspects to that. And, um, you know, um, it’s quite nice when you own a really good domain and you’ve got multiple people trying to get it off you and it’s, uh, you know, it turns into a bit of a, well, I’ve got all these names and some of these names are just, you don’t even want to sell, do you, because they’re just like, you know, you’ve had them for such a long time and you just don’t want to get rid of them.

    But yeah, there’s, there’s that aspect. And there’s a lot of people out there that I know that just won’t sell them. You know, they’ll get the office in good office and they just they’ll say, no, that one’s one up, you know? And then when they do sell one, they’ll get such a crazy high price that the rest of us who are trying to sell domain names every day, we’re like, how do we do that?

    And it’s funny, it’s almost like the best way to get. Uh, five, if you’ve never had a five figure sale, the best way to get a five figure sale, or if you’ve never had a six figure sale, the best way to get a six-figure sale. And you may only have a 1% chance of doing it is to simply stop responding to offers and say no to everybody.

    And then it still may be a 1% chance, but at least if you do, it’ll someone that’s like, you know, there’ll be to the point where they’re like, they’ll send you a Western union telegram, Mr. Charles, I have to buy this domain name. Won’t you please respond. I’m willing to pay more than a hundred thousand pounds to buy this name.

    Please, please respond. And then you’re like, okay, I’ll talk to, yeah, I’ve heard some crazy stories. Um, with some of the, you know, the biggest of mine is out there, which I’ve had chats with. And, um, um, one particular to mine. I’m not gonna mention her. That’s one of the, probably the best portfolios and dot coms.

    And, um, they were saying they get so many offers. They just ignore them all. When they get sent like birthday cakes, we’re all or cakes or dessert sent to the house and they say, oh, look, we’re interested in buying a domain, you know, on the cake. And they’re just like, cheers for the cake. You’re interested.

    I mean, unless it’s like a 3 million, I think they got a $4 million offer on this domain. They said, no, thanks. Yeah. I mean, they just craziness, not that, but I think if you want to get attention, you know, you, you got to Chuck the big number out there, but not all of us can just sit there and wait for that to happen.

    I think it is interesting how even people that are chasing down the owner, they start with the idea of they picture, man, wouldn’t it be? I, you know, so many people do that in business. They try to picture the other side and they start with the, wouldn’t it be great if this name was owned by someone that doesn’t know what it’s worth, wouldn’t it be great if this is owned by someone who works for a company that doesn’t know what it’s worth, you know, wouldn’t it be great if they’ve held it for a long time and they just want to get any money for it?

    You know what I mean? And so I think when they’re first reaching out to people that own a name they still have in the back of their mind, Wouldn’t it be great if whoever the Sam Charles is, he doesn’t really know what he has, you know what I mean? And we can get one of his, one word co UK is, you know, for only $5,000.

    And I think it’s funny because there’s that fear that they don’t want to go sometimes to a big offer because they still think, wouldn’t it be great if somehow the seller doesn’t know what they have. Yeah. That’s the same thing with, you know, it’s like with, with buying, you know, really good names, you know, I’ve managed to acquire some good names and, um, and get them for a crazy price, because same thing is if they don’t know what they got and, and I don’t understand the value.

    So they accept a really silly offer, a really low offer. Now it’s hard to, you know, acquire a lot of these names, but you know, if you can, if you can work out a tactic to do it, you know, it could be like, Thanks, Sam. Great to talk to ya and, uh, follow Sam. And, uh, if you, uh, if you do decide to do that course or you pick your day, let me know and I’ll, I’ll try to tell everybody about it.

    All right. So I think what I wanted to do a little bit today was talk about how we have the markets moving today. The SMT, which is the biggest, um, uh, index of us blocked, um, is down 10% now. So it’s officially a downmarket we’re officially. And what’s funny is that now that we’re officially down, people can look around and see how much they’re down.

    And it was funny to listen to the business channel this morning, which I do every Monday morning and the people that have invested in the past couple of years, there there’s an index called the millennial index. And what it is is, is it’s it’s stocks that are owned primarily by millennials, by primarily by new investors.

    You can think of the Robin hood crash. Or the, the crowd that really believes that you should invest in companies that represent your values and, and things like that, no matter what you paid for them. And what’s funny is that that index, even though the whole market is down 10% today, that index is down almost 50% today.

    And I think, you know, you look at stocks like Peloton that have gone from two 90 down to 25 or DocuSign from three 80 down to one 10. Okay. Even though some people may be saying, well, the market’s finally down 10%, we needed a correction. You know, I, you know, I think there’s a lot of pain in the liquid stocks out there that looked like they were no brainers for awhile.

    And then if you go to crypto with Bitcoin, I think touching around 33,000 handle this morning and a Sirium down to 2100, there’s finally been some pain in that market. And even though I own a little bit of a theory and I own a bunch of NFTs, I hate it. You know what I mean? Because think about it with this theory I’m dropping.

    If you had to mark to market your investments right now, almost every NFT that’s based upon a Sirium lost 30 to 40% of its value over the weekend. And what’s interesting when we think about, you know, you’ve heard me talk about domains, being a centralized system, it’s decentralized in some ways, and that you use an OSC code to transfer ownership of a name through a computer decentralized system, but then it does have some centralized aspects and that you have contracts, not blockchain contracts, but real world contracts that define the relationship between registrant’s registrars.

    Registries and I can. And it’s those real world contracts, the form, the basis of what you own. And in the blockchain, everyone has said we would rather have de-centralized, but on a day, like today you run into some of the trouble of decentralized contracts because you know, board apes were selling at 90 east last week.

    And all of a sudden, if you had a listing at 90 east, the price that you’re going to get for your ape dropped 33% and weather, what’s funny is people that said, oh, I’m going to go in there and buy, but then they had to go, well, I’ll know, everyone’s apes are dropping in value. I can’t buy when everyone’s dropping in value.

    And I think you really find out who decided a month ago that they wanted to buy a board, a. And said, I’m going to wait for an opportunistic time. And I think those people that have that type of patience can enter into something like a board ape at $160,000 and have a little bit of a margin of error that if he theory and bounces back 10 or 20%, or by the time everyone figures out aches go up in price.

    Meaning if the floor on apes was 85, when it was at 3,300, then the floor on apes and dollar terms should be 105. E’s when east Miriam’s at 2100. And I don’t think that market corrects, I mean, imagine if we all had our afternoon listings of our domain names and dollars and tomorrow. Since we talked with Sam this morning about the UK, they decided that all names were going to be priced in pounds.

    Now we would take that as a real positive. Wow. Wow. You know, I had my name price to $5,000 and now they changed to all the prices being in pounds. So now if I sell a name, I’m happy. Oh boy, I get another 15%. Then I think the, the, the second thing is though, what happens if they came out today and they said, we’re going to price everything in Canadian dollars.

    And I don’t know what the Canadian exchange rate is. Now. There was a time when it was only 0.8 or 0.8, three, or something like that. And what if all of a sudden, you’ve got a message saying you just sold this domain name and it was 20%, less than dollars. You’d have to go back through and adjust the prices of all your domain names.

    So think about all the NFTs out there. If you think about your NFT in dollar terms, which I think a lot of people do, um, you’re having to reprice with the volatility that we’ve seen over the years. But when we think about domain names, you try to ask, well, should I be worried about my domain names on a day, like today?

    And that’s how it was interesting. There are very few stocks up today on the market, but Verisign is actually up. And I don’t know if it’s company specific or if a, if a wall street firm came out with a buy, but I just thought it was interesting. It was, I was watching the ticker that you have a lot of the speculative millennials, stocks dropping, and then you have Verisign, which as we all know, because we pay them, uh, $8 or nine, eight or $9 a year, wholesale for domains every year.

    And we know that they’re going to be able to raise their price 7%, uh, almost every year. Um, it was just interesting anecdotally to see that, but here’s how I want to say about domain names on a day, like today. I think that inflation is a big deal. And if inflation, which was 7% last year keeps going, at least in the U S over 10 years, you’re going to have to earn 70% more from whatever your money is invested in.

    Just to have the same purchasing power as what you have today. Now that’s a world that hasn’t existed since 1980, almost 40 years ago. Uh, when I first started thinking about money, when I first started going to college, I remember getting my student loans in 1981, and I think I had to pay at 9% interest rate.

    And that was a great interest rate, uh, housing mortgages and stuff like that were 14% and more. And, um, and I remember going to college thinking, man, I want inflation to keep going. I, by the time I pay back this money that I’m borrowing for college, I want it to seem like it’s almost nothing right. And it’s funny because I think from clearly that month I went to college, uh, the powers that be finally got a handle on the monetary system and inflation did nothing, but take a direct dive down, um, uh, in the last 40 years.

    But, but that we’ve had this one year of more inflation. So in domain names, you could say. That your domain name. If you think you were going to sell it for, uh, say it’s a regular investment domain name and you bought it for a hundred dollars and you want to sell it for 5,000 to the right end user. And that, that, that you may have to hold it for three to five years.

    So now if you sell it in five years for that $5,000, that’s actually going to be worth less in purchasing power than it is today. And so that would tell you first off, you’d say, well, wow, all domain names are dropping in value now because of inflation and that, because domain names that are held for resale don’t earn any income, then you would be just like these tech stocks, you would be owning a non-income producing asset.

    That’s that’s being priced based upon its raw value. Just like in a company, a startup company doesn’t have any earnings it’s just priced on its potential. And those are the companies that have lost the most value. And this inflationary time when we think interest rates are going to go up and to kind of review the whole interest rate part right now, people don’t earn any money when they go to the bank, you weren’t 0.1% or 0.5% or 0.05%.

    And so it’s very easy. It’s not easy, but it’s easier to convince people to invest in almost anything, because if they leave their money in the bank, they’re not going to earn any return on it. And if you take what’s happening with interest rates that they’re going to go up and keep going up, then all of a sudden, any asset that doesn’t produce income is going to become less valuable.

    So you can make a case that domains are less valuable in this current environment than they were three or four months ago. But I would say that in my opinion, the way you make money, a domain names is when they go from having potential. Meaning someone could buy this domain name and use it in their real business to make real money.

    But right now they only trade based upon a discount to that value based upon their potential that, that increase in value from. What they are trading it now as an e-liquid asset with no buyer, that that’s still the biggest determinant of whether you’re going to make money in domain investing. If I buy the Nashville blog.com today for $30 on an expired name auction, whether or not someone wants to pay $3,000 to be the Nashville blog.com.

    Um, in the next five years, that’s still going to be the biggest determinant I feel on, um, domain on the value of my domain name, investing, as opposed to saying that it’s going to happen no matter what. And I need to worry about interest rates. Now, the one place that I think domains could take a hit in this current environment is those domains that train.

    Based upon their liquid value. There are some domain names. I feel that trade like in FTS and like cryptocurrency and like hot millennials stocks. And I think those areas right now might be one word XYZ. They might be four letter and three letter and two letter and those type of names and you are buying them hoping to sell them or flip them because you can buy them at one place for $150 and sell them somewhere else.

    At 300, you can buy them. And I think the idea that not every crypto assets going up, or if you were buying domain names and you were assuming that you were going to sell them to a cryptocurrency buyer, at least for the next 90 days. You’ve got to, you’ve got an interesting situation when Bitcoin has dropped more than 50%, 14 times since it got over a hundred, the first time it’s dropped more than 50%, 14 times.

    And it’s funny how there’s always a split. I’d love to hear people that are in crypto more than I am. See what their thought is on this. When I talked about the subject of crypto versus domains, some people say, well, if you were owning a one-word dot com and you were going to sell it to a crypto exchange, that they’re probably frozen right now, trying to see if this is the end of crypto, or if this was just, you know, one of these moves, but these moves take about 90 days to recover and to get back to the old highs of Bitcoin.

    So you’ve got a time where, you know, but what I was going to say was some people would say, Cryptos. Money’s going to be dead. The hot money’s dead. If you’re holding a name, hoping to get a huge price from a crypto millionaire, um, that you know that you, you have to be less sanguine about your prospects.

    Other people are like, no, here’s, what’s going to happen. Every time crypto takes a hit like this, the idea that it’s not going up forever, um, uh, becomes more and more possible. And some investors may want to move their money into completely speculative assets like crypto, where your only hope is that you’re buying it because you think someone else is going to buy it from you to more into kind of domain names can also be considered real digital assets because you can use them in business.

    You can trade them, you know, for real money. And, and maybe some people like to exchange their crypto for another digital asset. I don’t know if that’s going to happen over the next three months, but it may, but what I meant to say about crypto and domain names and what’s going on in the markets is that because most domain names don’t trade that their liquid value.

    In other words, to use my sample name, the Nashville blog, it wasn’t like it was trading at $3,000 yesterday because thousands of people knew it was worth $3,000. And then today it would have dropped to 2,600. Our domain names trade at one to five to maybe 10% of their ultimate value. And because of that, when the high value even takes a hit because of inflation or sentiment or something like that, the discount that’s applied to that value is still the biggest component.

    So I don’t think any of us are going to get a margin call today from owning our domain names, because mostly we own. And I’ve talked about this before and I’ll finish with this. Mostly. We don’t really know how much we’re worth in domain names, unless you’re trading in big one word or liquid domain.

    Where you know that maybe they have a wholesale value of 600,000 and a retail, a one to 3 million or something like that. If you own a thousand domain names, you can walk around thinking you have a $300,000 portfolio, or you could walk around thinking when people really discover domain names, I’m worth seven and a half million dollars.

    And it’s kind of hard sometimes to say, am I worth 300,000 or seven and a half million? And I think on a day like today, even though maybe the seven and a half million, if it keeps going and things are terrible and inflation is terrible, we have wards and all that. Maybe I’m only worth 6 million at the top, but it’s high.

    It’s still highly unlikely that that $300,000 number, because it’s based on so many things is going to move. So that’s what I wanted to share today. Let’s see. Who’s come up. Johnny and Al and Colt and Richard, how are you, Richard? You were up first, which what you’re looking for today and how. Oh, wait, we score scoring great race going.

    Great. I was going to ask maybe Sam or you or someone had some insight if you’re buying names, um, like, uh, what number is a good shifting point when you’re going to start to have some sales with what the quality of the names being equal, all being equal and maybe even a timeframe and into that as well.

    Um, appreciate all the insight on that.

    Hey Sam, do you think there’s a number at scale that you get to, um, where it really seems to have made a difference if you’re still with us?

    Yeah. W once you get to a certain number, obviously sales would just come in. It sounds strange, but they’ll come in for certain names. Um, and funnily enough, the names that you’ve probably forgotten that. Um, but I have sales from, you know, like a four day old domain, uh, to a domain that I might sells. Right.

    It’s normally on a lot of the mines that have been registered for only a couple of days or a couple of months. Um, don’t ask me how I do it, but that’s just a secret, I think, but, you know, obviously, cause I’ve got, you know, I’ve sold previous things and I know certain niches and I know people in certain industries.

    Gotcha. Richard, I don’t know if there’s a magic number. Like, you know, you’ve got to get over a thousand to really get that random sale. Um, but I will say that if you, if you’re new, if you’ve never done it before, I think that one way to gauge how well you’re doing. Is to buy, say a, say, you think you could do a thousand with your budget.

    I think it makes sense to do a hundred and make them all make offer. And what I mean by that is even though Sam just talked about the way to make the most money is to put them in a buy it. Now I think if you have your landing page with no minimum offer and you have your afternoon listing with no offer, I think if you have a hundred names, if after three months you haven’t got an offer at all and you haven’t got a landing page inquiry at all, it’s true that you could buy a hundred more and one of those could sell, but I would really then assume that you’re gambling.

    You know what I mean? That you really are just gambling and you know, you can go to a rillette table and you can get 3%. Yeah, you can put a thousand dollars down at a roulette table. And if you’re a number you can put one number and if it hits, you get paid 36 to one, so gambling is out there, you know, it’s just random.

    And, uh, and, and I think that, you know, if you’re gonna, if you’re going to do this with, if you can buy him, like what Sam’s doing for a buck 20, and you say, I can, I can spend the five or $600 to buy 500 names

    first time, or you’re thinking about getting into domain names, it’s possible to own a thousand names and not have sold any, um, I have a chart that I use that I showed us. So my coaching clients, where I talked about, if you are going to sell 2% of your names and you start out investing and buying five or six a day or so many a month, because if you’ve got a chance to sell 2% of your portfolio at full price, but that’s 2% per year.

    So that’s 0.16, six, 6% per month. That what you’re going to find yourself doing. If you started in domain investing is you’re going to find yourself buying more domains to force the first sale you can get. You know, you’re like, well, I got to get a sale. The only way to get a sale is buy more names. And I think, I think most of the instructors out there, most of the classes really stressed the idea.

    Of Phantom training or learning, or even, I know, I think it’s D an academy that says don’t buy while you’re going through the class. Because if you combined learning about domain investing with feeling like you have to buy more names to get a sale, you’re going to end up spending all your money. If you’re resource limited.

    Now, if you’re not resource limited, if this is just a dalliance, you know, then, you know, whatever you want to do, go ahead. But if you’re really trying to grow wealth or go from zero to $10,000 in domain names, you don’t want to be buying emotionally trying to get your first sale at the same point that you haven’t learned with cells.

    So. Uh, when it comes to scale, I think in promos, it allows you to take a different tack. That’s why I wasn’t really too disappointed last year, as some others in the industry were that a lot of people came on clubhouse. They may have been introduced to the power of domain names, which is what I was excited about.

    I heard people talking about what it meant to own your own online business. I heard people talk about what it meant to control your customer, control your data, to not have to be with Facebook or Google and Twitter. I heard people in all industries and all parts of the world, um, you know, in all class levels and all income levels and all ages.

    Realize that they could own an online asset. And, and if they were doing it a year ago and.club, because they were a dollar and they could figure out what was good to buy, you know, because I mean, it’s, it would be hard to go into.com and try to figure out what to buy right now there’s some 150 million domain names taken.

    If you think about what the 115 millionth and first domain looks like, it’s not that great. So if you’re just getting into domains, yeah. Giving a pretty good two word.club could let you picture what the power of domains could be. And if you’re sitting here a year later and you bought 150 dot clubs last year, and you may not renew any based upon their retail value, then you probably are going to renew those that you think you really could build an online club about.

    So I think the promo Richard, the promo price does make it easier to get. Three or 500. Um, but just realize don’t put it, get the auto-renew off. That’s my first thing. When you’re doing promo investing, get the auto renew off, check the rules of the promotional discount. Um, I bought a bunch of names@networksolutionsayearandahalfagoin.io and they were $9 and 99 cents a name.

    And that was a great deal when I O’s were trading at 30 bucks. But what they didn’t tell you was that you actually weren’t owning the name at network solutions. You are going to own it at key systems and that you had to transfer that name out, um, 30 days before the expiration. Before the expiration date.

    And I never, I never read that. So, so when I got to go to renew them, I thought, well, worst case I’ll have to pay the really expensive price at network solutions. And I realized that that wasn’t available. So if you are doing the promo, investing with Sam mentioned earlier, really look into the details because there may be some things that you’re used to having with regular names that you don’t always have, uh, with promos.

    Let’s see, uh, Colt, you have the phone. Hey Al, how are you doing this morning on the west coast. Welcome. Good morning page. Good morning, everyone. Because I’m on the west coast. I just mean it’s early. It’s definitely morning for you. Definitely. Paige. Thank you for the room. It’s great. Uh, And you never cease to amaze me.

    That’s all I can say. Well, yeah, you’re kind and I’ll try to get that in print for, for our, uh, recommendation fades. Thanks so that I doubt. Thanks for having me. I look for I’m serious. I look forward to everyone. Well, I super appreciate you, but when you speak, so, oh, well, there we go. Well, let me give you a couple of nuggets before I go.

    I brought a couple things in today. We had some news this week. Um, I wanted to talk about we’re going to be a little over today, but if you do have a question or you want a quick appraisal, or you want to share something about your room this week on clubhouse or a promotion that you’re doing. You know, I’ll still do that at the end, but I’ll go for about five or 10 more minutes.

    We had the report. Um, Elliot did a good job as he always does. He had a post in, uh, in the, on the 12th talking about the sales that came, that took place in the thought convergence auction. And the reason I thought this was an interesting thing to talk about. I’d love to hear if anyone else has any opinions was that I think it was a little rushed.

    It was at the end of the year, but it gave us a little bit of a, of as opposed to the normal name, jet and snap names, expired auctions. They did give it a little bit of publicity. I mean, just the smallest bump, uh, with some press releases, maybe people that hadn’t been doing name jet every day, and hadn’t been doing snap names every.

    I saw the article, saw the, the comment on the blog saw the comment on the discussion boards heard about it here, when we talked about it. And you probably had some investors who, again, aren’t participating every day and GoDaddy options, looking at a chance to own some inventory that hadn’t been on the market before.

    So it wasn’t like you’d seen it in four newsletters and, and, uh, you know, it had traded around different brokers or it expired, expired, and then there was a big auction on drop catch. So you feel like, you know, everyone saw it. And I think because you had some assets owned by a company that had been in this space for such a long time, you had some good assets where people wouldn’t want to pay above wholesale.

    I believe because if you tell yourself I’m never going to overpay. You could end up never buying anything. And if over the next 10 years, I think one word and good two word domain names in anything that can be determined to be scarce are still going to gain in value. If you always said, I’m not going to overpay, you may never get anything on board.

    So here was a chance for a large number investors to come in and buy names and a chance for us to get a peak at maybe not retail names. When you have a broker who has reached out to a client and tried to get the most price. And at the same point, maybe not mistake prices, meaning someone forgot to renew it.

    It went to a GoDaddy auction there’s maybe three or four people that are even qualified to bid above a certain amount of GoDaddy and named jet. And maybe that wasn’t the market value. So, um, here’s some of the results from that auction in, uh, November. And they tried to talk about the closed sales. So, um, new fold, digital, which is the parent of names and snap names, um, they sent, they replied back to Elliot and he’s at a domain investing.com.

    And I do recommend you follow Elliot on domain investing.com, follow him on Twitter, and you’ll find out when his articles come out first. And sometimes he has information that you do want to get to first, um, in this case, trainer.com was the highest converting sale, $290,000. So you think about that and if you own trainer.com, I think you might want to get above a million, but at the same point, I think that we can all picture it going for a little less than a pure wholesale auction.

    So I think these prices were a little high. But they’re also good assets. I mean, you think about personal training thinking about business training. Um, but the strongest part of our market right now is brandable. And you could stretch trainer. And when I say brand, I mean, the word may be used because it’s so easily identifiable, even if it’s not used in the industry that its literal meaning is in.

    So I don’t know. I think in this one, it is the literal meaning. That’s the strongest part of it. I don’t know if you’d name a cologne or a fashion brand or a software program having to do with crypto trainer. But as I say that, some of you are probably saying, well, wait, what if you wanted to access people that have never traded in the crypto market before then all of a sudden you can make trainer a crypto names.

    So that was 293. Uh, the name aftermarket.com itself, which had been used at one time, um, for an emerging, uh, domain name exchange sold for 280,000. And I think that if someone has a hint that they’re going to sell it into the shared asset or partial asset or fractionalization space, I think that at 280,000, again, this was not these aren’t prices that people are going to say, that’s a steal for real well, that’s a discount you’re never going to lose, but if you’re really after how much prestige can I buy for 280,000, I think we’ve got a quasi wholesale price of 2 88 K went for 2 48 with.

    If you think about identity and how important, uh, maybe digital identities are. I can see that with stretching up besides being a three-letter. Um, the fact that it has the same letter at the beginning and the end. I don’t know if it means anything in other languages that probably went a little higher than I thought, but again, it’s, it’s got a scarcity value and almost there’s a huge number of companies that can use AKA or ACA, I guess, uh, operate.com was 190,000.

    And I think here’s a case where, you know, if you, if you want to do apply a strict. Discipline buying regimen. You’d be like, oh, I’d never go above 85,000 for that name yet you needed to have at least two people that were willing to pay 180 for one of them to have to outbid the other at one 90. But I think it’s the type of name that once you own it, and you start thinking about whether it’s software businesses, whether it’s again, crypto, cause it seems like you can take anything to crypto or just thousands and thousands of businesses all worth millions of dollars.

    And now you’re the only one who has operate.com. And when someone comes knocking on the door and says, how much is operate.com? I think it’s a matter of how many millions of dollars you’re going to ask for the name. And again, that’s not for every buyer, not every buyer wants to pay a million dollars for operate dot.

    But then those people aren’t your customers, but if you own this name and you start imagining its uses, I think the more you talk to a customer about a name, like operate.com or really any of these one word that comes, operate threat, oversee, faithful helpline caddy. The more you talk about it, the more you’re going to raise your price from three 50 to four 50 to six 50 to a million.

    Um, because there weren’t that many, one word domain names. So I think that this was a chance to get these assets. And once you buy them, you know, buying a domain name is interesting when you’re going to spend more than $50,000 on it, because. You really do need to consider the name and the price. And a lot of times when it’s on auction, you may go into the auction thinking it’s going to be a certain price and then it gets a bit up and you’ve got to decide what to do.

    And a lot of times that can lead you to say, well, when in doubt don’t bid. But then I think, and I’ve heard some of the bigger domain investors talk about this. They usually remember the ones they didn’t buy more than, you know, than the ones that they did. And in terms of when do they really make a mistakes, you know, I think, and, and I think when you think about having the asset, because you could buy these on a secure platform with the seller who said publicly, we are selling these names and if you meet the reserve price, you will buy this.

    You know, not, we can have more discussions or we may change our price, or you think you’ve negotiated a price and you’ve opened escrow and they say, all my partner just called me and he said, we really need more, more, uh, more money for the name when you get a name. And you’re really trying to judge how much quality you’re buying, the fact that you have the certainty of buying it, I think could add 10 to 20% when you’re buying them through an auction platform like this, because, you know, if you’re the high bidder you’re going to get the name.

    And I think that isn’t always true in some private transactions or even broker transactions. I remember when I bought guide.com guide.com had been for sale for about four months in 2006. And it was on a lot of the save you, um, things that they sent. They sent out, they mailed it out, uh, you know, to people.

    And I remember talking to my broker cause I was going to a traffic conference. And, you know, I just wanted to look at, you know, what are the best, you know, one word, domain names I could buy out there. And this was kind of before the three-letter trend became huge. So I looked at what was available and there weren’t that many ways, there wasn’t an expired names.net at that time to see what was available.

    So I looked at what was available on Seydoux and it had a buy it now price of 150,000. And I thought about it and I thought about it and I said, that’s a three-letter domain name. It represents half the people in the world. If you look at the world to turn them guys and gals and. And I just looked at it and said, should I reinvest part of the money I got from selling seniors?

    And could I sell this name for a million dollars? Cause I wanted to go back to do 10 to one again, like I had done on seniors and I ended up calling and talk to the brokers, say do, and I bought it for the asking price of 150,000. And the moment I did, everyone said, oh, I was going to buy that name. But they offered 121.

    And they asked her to 119 and someone said, can I get it for 1 26, 5? And someone said, how about 108? And then everyone said, oh, it’s only really worth a hundred. But I think when it comes to buying a name, I had to feel like. If I was willing to pay 125, I should be willing to pay one 50. And by paying one 50, even though I had to pay 25,000 hours more, I knew that I was meeting the asking price of the seller.

    And I would have a locked in backed by Seydoux close sale that I wouldn’t find out later. Oh, the seller changed their mind. They bought the price for, you know, for something different. And when I bought it, I told my broker, I said, listed for sale for a buy it now have a million dollars. And, you know, super fortunately, and I was super blessed that, you know, five months later I got that email that said you’ve just sold guide.com for a million dollars.

    So, I’m not saying it’s always going to work out that way. Again, most of us have learned to not reach, to not stretch, but the idea in, in big one word domain names that, you know, you can buy something by being the highest bidder, you know, you’re going to get delivery. I think that an auction like this, it was worth 10 to 20% because the seller had already decided to sell the name.

    Anyway, the next one was threat 180 6, I think with cybersecurity being one of these huge trends for the next 20 years, that that name probably went for twice where I thought it would go for oversea.com. It’s funny because those of us that know oversea know that they used to be the name of a, of a company in our space.

    Um, maybe there’s, it’s like open. See, so oversee that went higher than I thought. Um, faithful.com was, was a good name. I like faithful.com and it, the price reported here is 69,000. I don’t know if there was a buyer spraying were not, but faithful of all, these was one of the ones that seem like it could have value as a brand, meaning you could name a fashion company or a household products company, or a tiny homes company or something faithful because you wanted to, to, you wanted to match up your product with a word.

    That was extraordinarily positive. And if you think about the people out there that own, some of the big one were domain names that are going to report some of the big one word, domain name sales this year, most of the time it’s going to be because the names appeal is off the charts in terms of what you can do with it.

    And, and the, the positive aspects it can give to a brand. And if you think about a company launching a product, that’s going to do five or 10 or 30 or $50 million of sales. And you can add to the value of that product by one to three to 5%, just by what you call the company. Either one, it’s easy to remember, like purple too.

    It’s category defining like crypto.com. I looked at all the  companies that are called, you know, um, uh, you know, upgrade or up, up upgrade, I think is one. Um, I just saw one advertised over the weekend that was called, uh, I wrote it down and now I can’t find my notes. It was a refinance company and they chose a one-word domain.

    I think about the companies that are going to shortenings. Um, I saw a new one over the weekend, which is Northwestern mutual. You know, you’re talking about a hundred plus year old life insurance company, and maybe they decided a long time ago to be in m.com, but it was the first time I had seen it. And, you know, just re-establishing with th with the online generation that they are in m.com.

    As opposed to any other company that could have those initials. You know, I think those are the things that you’re thinking about when you’re investing in the space. So I thought faithful of all the names that were, um, you know, if you use it for its literal, meaning, I guess you could be like a marriage site or you could be a pet site or something like that.

    But I think it had the brandability helpline is almost a two word name, but it is one word don’t get me wrong, but it’s, it, it, it, it isn’t as, as one word he has some, but I think, again, if you’re starting a big business, you could do a lot worse than being the helpline. Um, and, and I think that was half literal, half brandable, caddy.com.

    I never knew golf was so popular. Um, 55,000 structured settlements. So that’s a pure. Um, keyword. And if you know about structured settlements and what advertisers pay, it’s about a 50 to a hundred dollars click. So I think I probably bid like 8,000 on that. And I think I got like 70th place invest.net is 35,000, which I think if you assume that invest.com would be five to 10 million, uh, to be invest.net, I think.net still has street cred, um, with a lot of people that have been around in the space and then clandestine.com, um, 26,000, I think if you think about crypto and hacking, it’s kind of mixed, positive and negative, um, But again, you’re getting, you know, a value price for 26,000 for it being maybe in the top 8,000 words.

    Maybe it’s not in the top 2000 words, but it’s in the top 8,000 words. So if you said you wanted to go into 20, 22 was so one word dot comes in your portfolio. I think you could have bought something like clandestine for less, but it may have taken you six months of watching every option on expired domains, on GoDaddy options, every option on names that as opposed to just having it there for you last October.

    All right. That’s my, that’s my wrap-up of the aftermarket.com auction. Uh, speaking of auctions, Monte Khan announced that he’s going to do a right of the.auction on February 24th. So a little over a month away, he’s going to do a domain and NFT auction. Um, and he’s going to do it on his ROTC d.com platform.

    And, uh, most of you might be interested in submissions for that. And it looks like the deadline for submissions is February 17th. Um, this is from a press release on business suite, uh, our business wires. So it doesn’t have any of the terms. Make sure you read the terms when you do sell names in an auction like this.

    Um, you’ve got a number of things to consider. One is you may submit your name for consideration in the auction. And even if it’s not accepted for the live auction, you may be under your exclusivity agreement from the moment you submit it, because they may be using your name to tell people what might be on auction.

    And to that extent, you should be prepared that if you sell it before the auction, um, that you might be under that agreement, always understand how many months after an auction, they used to submit a live name for that. You’re under exclusivity, where if you sell the name, especially if it was to a bidder in the auction, you may have a commission due to the auction house.

    You also want to understand the difference between a name, making it in the live auction. Or in the follow-up auction. Um, and whether you can choose to only be in the live or the followup, I’m not sure, but really the agreement that you sign when you submit a name. I think it’s not always, when your name gets accepted, it may be when you submit it, that’s, what’s going to be survive and use to handle any dispute is not what you saw it, not what you say when it’s going to be that, that written agreement.

    So that’s my, uh, that’s my recommendation for the upcoming auction. All right, everybody that is Monday domains. It’s a wild day and digital assets. Let’s see what Bitcoin’s doing right now. My overall take today was in domain names. It’s still the difference between us selling a e-liquid asset that potentially has value.

    To an end-user at the best possible time that they want to pay the highest value that I think determines how much money we make in domain names. The more likely that you’re buying liquid names, meaning you’re buying them at their wholesale price to sell them to another wholesale investor. There may be a softening in demand with the weakness in the market, the threat of interest rates, the threat of inflation crypto going down.

    But in my opinion, if most of the money you make in your domain name, We don’t get the benefits of our names going up 10 or 20% in the liquid marketplace when things are going up. But maybe on days like today, we also don’t have our, our statement. Like if you had a Merrill Lynch statement with all your domain names and evaluate them at $3.3 million, you don’t go into your account and see that their, their eventual value went from 3.3 down to 3.1.

    So, because we’re trading in non-liquid assets, we don’t. If we had more examples of domain names as liquid assets, it would be interesting to see what happened. But I did look at rally road today. I wanted to see what was happening with the board apes on valley road. And we talked about rally road on million dollar domains.

    We’re going to talk about it some more. And rally road does securitize different types of collectible assets. And even though they’ve just done one domain name and again, um, I’m, I’m just talking about this from a history internet industry, point of view. I’m not representing the sale of any asset on a broker.

    I’m just talking about it. Um, apes, where you can, there’s a bid Nass training. Mark. Hold on a second. I gotta get my past

    down. And, um, it was funny to do in general, even though they’re liquid, they do in general represent a long-term holding in an asset. Um, Hmm. Can’t seem to find it. Let’s see, I’m looking at the board 8, 6 0 1, which trades at a $775,000 value. And it’s unchanged at $47. And I look at the, I looked at all the bids and the ass and it still has a thick market of 42 to 47.

    So it’s interesting that when the cash value of Ethereum drops, um, At least the partial ice shares don’t seem to have moved. Um, but it was interesting to not open. See where you did have people that had priced their apes and fixed prices in Ethereum assets, but over the weekend, um, You know, we don’t have that.

    Most of us price in the currency that we spend in domain names. But if you are on a marketplace where you have assets priced in BTC or ETH, it should be a reminder to watch the price of BTC and E T H. Uh, and at the same point, if you can opportunistically buy an asset that you’ve had your eye on for a long time, even if it might be a gotcha moment for the seller, that if they price their name and BTC or E T H N E T H drops.

    And you still like the longterm dollar values of the names, there might be an arbitrage opportunity there. Alrighty,

    let’s see if we have any messages today. Um, for those of you who joined in late, we will have the clips available and we should have. The recordings available this week. Uh, I’ll put a link on domain club to the recordings of this year shows on star. The recordings will actually be on start-up club, uh, which is the largest club on clubhouse with 800,000 members.

    And, um, and we’re domain club and startup club, or are both owned by the same company. So, but you should be able to get to the recordings from domain club.

    Alrighty, good luck everyone today, Sam, thanks for coming up out. Thanks for your kind words. I appreciate you coming up. It looks like you’re buying three letter.com domains, Richard. Yeah.

    And called. I didn’t get to hear from you. How’s domaining going.

    Alrighty. That’s about it. Well, good luck to everyone today. And, uh, it’s Monday and happy. Domaining y’all.

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