We have original Facebook disruptor, Ad-guru Charlie, on the stage as a moderator, who is an expert in scaling Ads along with our host Coach Yu. We talk about dollar-a-day boosting strategies, the top changes in IOS14, and video content and the importance of its length, all with the same aim, to optimize your reach and target an audience.
1. Targeting the media
When a topic is of national interest, you can target the media, the journalists are thirsty for your content. Choose your audience wisely and use the blue ‘boost’ button to gain exposure to media organizations. Use social media to your own advantage and feed journalists leads to your Ad stories with the dollar-a-day strategy to maximize your budget.
2. The top changes to IOS14
Now, you have the ability to act on just the data that the platform shows you. You need to learn and figure out your numbers and the metrics because Facebook fails to correctly source those figures. A smart technique is to build communities of those who viewed your Ad and target those audiences.
3. Watch time
We all know the perfect short and engaging video should be around 15-seconds, to a minute. The trick is to check your average ‘watch time,’ to provide the most important part of your message within those seconds. The average watch time on Facebook is six seconds.
Coach Yu advises you to take a course, sign up for business accelerators, and educate yourself. Teach yourself and then hire! If you want to get even more insights, listen to the full session above!