Startups are no strangers to adversity—but the latest round of global tariffs might be their toughest challenge yet. This week, we discussed the real cost of doing business in a world shaped by forces far outside our control. From 145% tariffs on imported goods to rising costs and restricted supply chains, small businesses are increasingly finding themselves boxed in while billion-dollar corporations secure exemptions, subsidies, and leverage.
The key message: When chaos hits, you don’t stand still.
Founders Colin C. Campbell and Michele Van Tilborg don’t just notice these issues—they live them. At paw.com, their e-commerce brand, they’re navigating the same headwinds as thousands of other entrepreneurs. With raw materials stuck in China, costs surging, and uncertainty growing, they’ve had to pivot fast—deploying transparent email campaigns, negotiating with suppliers, exploring bonded warehouses, and searching for alternative manufacturing zones.
Audience members shared strategies like face-to-face supplier visits in China, shifting production to countries like Vietnam and Thailand, and reevaluating business models to include services or subscriptions. Some founders are even using the media to amplify their plight, turning hardship into visibility.
The key message: When chaos hits, you don’t stand still. You pivot, communicate, negotiate, and adapt. In a landscape built for giants, entrepreneurs must use their speed, authenticity, and grit to survive and—eventually—win.