Starting a Business Without Investors

Forget What You’ve Heard: Startup Success Doesn’t Require Venture Capital, Huge Teams, or Alpha Attitudes

Do you need a million-dollar seed round to be taken seriously? A team of 20 by month two? An aggressive, hard-charging founder persona? According to Chris and Dave Sinkinson—award-winning authors of Startup Different—the answer is a resounding no.

In this week’s live episode, we busted five major startup myths alongside the Sinkinson brothers, who built and scaled their public safety SaaS company, AppArmor, without outside funding or traditional startup hype. Their book serves as a both a wake-up call and a handbook for founders who want to build sustainable businesses on their own terms.

“The worst decisions we made were the ones we never challenged.”

Chris Sinkinson

We discussed some surprising truths about what it really takes to build a startup:

There’s no single path to success. Roadmaps are helpful, but rigidity kills innovation. Stay adaptable.

You don’t need venture capital to succeed. Most high-growth startups are bootstrapped, and 75% of VC-backed companies fail.

Slow growth can be strategic. Hiring intentionally and staying lean often leads to better outcomes than scaling fast.

Empathy is a competitive advantage. The aggressive “alpha” founder trope is outdated—great leaders invest in their people.

Culture can’t be faked. Copy-paste startup cultures don’t work. Build values that reflect how you actually lead.

This episode offers a refreshing and grounded take on startup building—proving that you can thrive by breaking the so-called “rules.” Listen to the full episode above or stream the Serial Entrepreneur: Secrets Revealed podcast on all platforms!

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