Protect Your Product


When beginning a startup, it is important to think about how you will protect your IP. Trademarking helps protect your brand and the key assets that set it apart from competitors in the market. 

What are the different types of trademarks?

  • Word mark

This is primarily your first approach when trademarking as this mark is what says that a brand name is registered to you.

  • Design mark

This mark would be your second approach as it has the power to protect a design like a company logo.

Applying for multiple trademarks can offer you multiple angles of protection.

Although the application process may seem simple, for you to know what to say and apply for, as well as know and understand your method of differentiation, you need a strategy!

You can always conduct individual research through sites like where you can view names that are open on social media platforms.

Self-conducted research is helpful but you must find an IP attorney. They know all the facts/circumstances that come with the application process. You are guided by one who has experience in filing trademark applications and can provide you with the most beneficial advice.

Keep in mind that to get a trademark fully registered, you have to be using, and actively selling products under, it. While actively using it you can apply for an “actual use” trademark.

…If this is not the case, then you can apply for a trademark with an “intent to use.” An examiner will review your application and if it is accepted then you will receive a notice of allowance where you will be able to provide proof of using the mark.

To better understand the importance and process of trademarking, listen to this full session above!


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