How to Get Your Product on the Shelf

Today we had a special guest, Stephen Selikoff, join in on our show and help provide some insightful information regarding the act of listing with independent (or “Mom and Pops”) retailers.

What differentiates independent retailers from big box companies?

  • These retailers are owned by individuals rather than corporations
  • In most cases, owners are present in the business/store
  • They merchandise with products on display

Independent retailers are quite simple to get into. Getting into big box companies is definitely a more complex process, and it all comes down to having a strong product.

Where can you go to find independent retailers?

  • Simply take a walk down the street! Stop into a local hospital gift shop, beauty salon, boutique, etc., and ask how you could potentially get your product on their shelves. 

You can also hire independent sales representatives to seek out retailers for you. Keep in mind that they get paid under commission so it can be convenient to hire such staff that aid in getting you on the shelf.

Regardless of how you choose to approach these “Mom and Pops” retailers, it can be a great benefit to you if you preach perceived value! With perceived value you can have the ability to further increase your pricing. Preaching perceived value can stem from something as simple as having attention-grasping packaging.

To gain more knowledge about listing with independent retailers, listen to this full session above!

Should You Start with a Franchise?

Everything you need to know before starting or investing in a franchise business with Alicia Miller. On this episode of Start. Scale. Exit. Repeat.,...

How Startups Win with AI and Data

Supercharge Your Startup with AI and Data We’re in the midst of one of the most significant paradigm shifts of our time—the rise of artificial...

Starting a Business Without Investors

Forget What You’ve Heard: Startup Success Doesn’t Require Venture Capital, Huge Teams, or Alpha Attitudes Do you need a million-dollar seed round to be taken...

Tariff Turmoil & Startup Survival

Startups are no strangers to adversity—but the latest round of global tariffs might be their toughest challenge yet. This week, we discussed the real...

Get the Right Domain Name for your Business

When it comes to launching or scaling a startup, few decisions are as underrated—and as impactful—as choosing the right domain name. On this week’s...

Fail More, Win Faster

Failure isn't the end—it's the formula. Entrepreneurs often think success means avoiding failure at all costs. But what if we told you the path...