EP85: Reebok Founder: Lessons on Building a Billion Dollar Brand

Joe Foster’s tips for building a disruptive, enduring business

(Recorded Live on Clubhouse December 9th, 2022

We spoke with Joe Foster, founder of Reebok, to hear his entrepreneurial story and how the brand found success in a crowded market. Hear his best advice for finding your business’s competitive edge, creative branding for maximum exposure, and leading a high-achieving team. 

Speaker: Colin C. Campbell, Michele Van Tilborg, Jeff Sass

Guests: Joe Foster

Startup Club’s Best 25 Must-Read Books for Aspiring Entrepreneurs in 2025

1. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries 2. Zero to One: Notes on Startups,...

Business Mindset: Starting vs Scaling

The journey from starting a business to scaling it is as much about mindset as it is about strategy. When you're in the startup...

Minor Majors for Maximum Impact

This week, we explored the transformative concept of "micro moves," small yet impactful actions that can propel a startup toward success. As co-host Michele...

Startup Secrets: Scale with AI

In this episode, we sat down with Jose Moreno, founder of Neulight and a veteran of big tech companies like Microsoft and Netflix. Jose...

Boss vs. Coach: Leadership Balance

The entrepreneurial journey is a demanding one, requiring founders to wear multiple hats as they navigate the complexities of launching, scaling, and managing a...

Timing the Sale of Your Company

Timing is everything when it comes to selling your company. In fact, 50% of the value you receive from a sale can hinge on...