EP29: Building a Brand, Not Just a Business

    EP29: Building a Brand, Not Just a Business

    A performing brand is much more than just a logo.  

    (Recorded Live on Clubhouse September 24, 2021) 

    In this session, we discuss the difference between building a business and building a brand. We’ll discuss the tools you need to make your brand stand out while building a loyal customer base. Marketing methods that work– finding your brand’s message and identifying goals, and how to present that to the right prospects to convert them to loyal customers. 

    Moderators: Colin C. Campbell, Michele Van Tilborg, Olivia Valdes

    Mentioned Reading Material from the Session: Building a StoryBrand by Donald Miller, The Brand Gap by Marty Neumeier

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