EP29: Building a Brand, Not Just a Business

A performing brand is much more than just a logo.  

(Recorded Live on Clubhouse September 24, 2021) 

In this session, we discuss the difference between building a business and building a brand. We’ll discuss the tools you need to make your brand stand out while building a loyal customer base. Marketing methods that work– finding your brand’s message and identifying goals, and how to present that to the right prospects to convert them to loyal customers. 

Moderators: Colin C. Campbell, Michele Van Tilborg, Olivia Valdes

Mentioned Reading Material from the Session: Building a StoryBrand by Donald Miller, The Brand Gap by Marty Neumeier

Sign up to our email and never miss an update on our special events, guest speakers, and more: https://startup.club/

Thinking Differently in Business

In a recent crossover episode of The Complete Entrepreneur and Serial Entrepreneur: Secrets Revealed, we discussed how unique cognitive styles contribute to entrepreneurial success....

Global E-Commerce Growth Tips

In the world of e-commerce, where competition is tough and consumer expectations are high, having a well-thought-out strategy is more than just beneficial—it's crucial...

The Hidden Costs of Capital

In the dynamic world of entrepreneurship, securing capital is a pivotal step for those aiming to expand their ventures. However, this endeavor is not...

AI Entrepreneurship: Key Tactics

In an age where artificial intelligence (AI) is reshaping the technological landscape, entrepreneurs stand on the cusp of a transformative opportunity. A recent Open...

Sales-Driven Entrepreneurship

Entrepreneurs often immerse themselves in product development, overlooking the crucial role of sales in business growth. A recent crossover episode of The Complete Entrepreneur...

AI Revolutionizing Business Efficiency 

The business world is undergoing a major transformation with the rise of artificial intelligence (AI), offering entrepreneurs unprecedented opportunities for growth and enhanced efficiency....