Follow BoxyCharm’s Journey To Become a Unicorn Beauty Subscription Business (Recorded Live from Clubhouse on February 12, 2021)
Yoseph ‘Joe’ Martin discusses BoxyCharm’s path to becoming the largest beauty subscription box globally. We explore business models and learn how controlling costs are important to succeeding within the subscription world. However, building a box that exceeds expectations is crucial. Learn how Joe succeeded by pivoting on the traditional beauty box model to provide full-size rather than sample-size products.
Moderators: Colin Campbell, Rachael Lashbrook, Jeffrey Sass, and Michele Van Tilborg
Speakers: Yoseph ‘Joe’ Martin