Small Moves, Massive Impact: Unlocking AI Minor Majors for Your Startup
In this week’s episode, we dove into a powerful concept from the book Start. Scale. Exit. Repeat.—Minor Majors—and explored how artificial intelligence is supercharging these growth hacks.
So, what are Minor Majors? They’re the small, high-leverage moves that take little effort but deliver outsized results. Think AI-powered content, catchy branding tricks, or grassroots tactics like lawn signs or wrapped Teslas. Whether you’re bootstrapping or growing fast, these hacks help you scale smarter.
This week, hosts Colin C. Campbell and Michele Van Tilborg spotlighted real AI growth hacks entrepreneurs can steal today.
AI isn’t just replacing work—it’s reshaping how we think, freeing us to move faster, test more ideas, and grow lean. Minor Majors aren’t just about productivity.
- Startup Branding at Scale
Colin shared how he turned simple branding assets—shirts, a wrapped Tesla, even a boat sign—into marketing gold. A tiny investment in visibility made a massive impression on his local market and beyond. - Using AI to Replace Expensive Creative Workflows
Michele discussed how she’s shifted product launch creative at Paw.com by generating dozens of AI-directed silo photos, then building rich marketing assets around them. Instead of hiring multiple teams, she’s scaling visual content with speed and precision. - Turning AI Into Your Intern
Tools like Rabbit’s Intern and ChatGPT’s deep research mode now act like virtual team members. From writing legal memos to producing TikTok songs that rack up 30,000+ views, AI is becoming the entrepreneur’s smartest hire. - Community-Sourced AI Hacks
Guests shared their favorite AI tools like Suno for music, and tactics like using LLMs to brainstorm product ideas, pitch email drafts, or analyze competitor sites for innovation opportunities.
Bottom line: AI isn’t just replacing work—it’s reshaping how we think, freeing us to move faster, test more ideas, and grow lean. Minor Majors aren’t just about productivity. They’re about entrepreneurial velocity.