Episode 23: What’s your Domain Name?

 Our hosts tonight, myself, Paige, how Sharon Coniac, we’re happy to be your hosts for the name game. I’ll introduce myself, tell you a little bit about how we play the name game, and then I’ll let Sharon and page say hello, and then we’ll get the show on the road.

I’m Jeff sass. Um, I’m a COO of pod.com, a pet products, uh, company. I’m also one of the moderators here on startup club and I’m the author of everything I know about business and marketing. I learned from the toxic Avengers. So I’m happy to be your host here on the name game. The way we play the name game is quite simple and a lot of fun.

You’ll raise your hand and we’ll bring you up on stage. And when it’s your turn to play, all we want you to do is tell us the name of your business and your domain name. Don’t tell us what you do yet. Don’t tell us. Business you’re in. And what products or service you sell? The idea is for us to try to guess what you do just from your brand name [00:01:00] or from your domain name in both.

And why do we think that’s important? It’s a crowded world out there. We’re all vying for attention. And if your brand and your domain give an indication of what businesses you’re in and what product or service you might be providing, we believe that gives you an edge up and makes it easier for people to find you and easier for people to remember your brand.

So that’s what the name game’s all about. So don’t worry. You will get a chance to reveal what you actually do. So it’s also a good chance to practice your pitch for your business. Um, and that’s how the name game works. So I’m Jeff sass and I’ll turn it over to Sharon to say hi, and then page, and then we’ll get started.

Hi Jeffrey. Hi Paige. How are you guys doing?

Awesome. So I’m Sharon cognac. I am brand strategist and story. Coach has story power brands. I believe that a strong brand story will get you remembered, noticed, and, um, help you get raving fans who [00:02:00] will be willing to buy from you again and again. And I’m here to offer some brand strategy help, or our tagline help, or just do my best to guess with the rule that wheel that we sometimes use here.

So I’m glad to be here tonight and, um,

Great Sharon. Good to see you again this week, at least see on clubhouse. Uh, my name is Paige owl. I’ve helped companies both raise money and listen to pitches as a advisor for a family office, where we would be making up our minds about companies very soon into the process at many times, even beforehand, when they said, Hey, what’s the, you know, what’s the name?

So when we give you a card or something. And so I think that, um, you know, that kind of got me thinking about brands that I’ve helped companies get domain names for the past 20 years. So I’ll try to be a resource any way I can for a company. [00:03:00] Awesome. Thank you, Sharon. Thank you page and raise your hand if you’d like to come up and play the name game, and we’ll start to bring people up.

And as a reminder, um, you see that red dot we are recording this show and we also have replays turned on. So you can go over to start-ups dot club, which is the website for startup club. And you can find recordings of past episodes of the name, game, and many other shows. And of course, here in clubhouse, if you go to start-up club, you’ll find the replace tab and you can find replays of the name, game, and this show over there.

So with that, let’s get started. We have one person up on stage and again, raise your hand and we’re happy to bring you up to play the name game, Alex, welcomed.

Hello there? Uh, the name of my domain is carrying up. Okay. And what’s the name of the business? carrion.club.[00:04:00] 

A pub. Okay. I’m biased. Since I was the co-founder and CMO of.club. When I hear anything that rhymes with club, I hear club, but it’s kerry.pub, P U B. And what’s the name of the actual business.

Okay. So that helps. Well, that’s interesting because I think most of us probably would have gone. I know the.pub marketing team, it’s the same company that does.bar, I think. And so I was thinking maybe that’s a distinguished old school name of the night of carrion, you know, or something like that. And so I’m just going to stick with that original guests, Jeff, that way it’ll leave some room for, uh, for you and Sharon.

But because that was my first thought when I heard. Maybe again, it’s because they’ve done most of their marketing toward pubs or, or, you know, [00:05:00] bars, you know? And so I was thinking pub, uh, being a bar and so I’ll let you. Yeah, so I definitely had the exact same first impression, but that might be more because of my familiarity as you’ve pointed out with the registry and the fact that they, um, were promoting both.bar and.pub.

Um, but of course, when you combine the name of the company’s carry and publishing with the.pub, it all fits in very nicely and make sense. So needless to say, I think Carrie and his is a publishing company that didn’t take that didn’t take much, um, much brainpower on my part. Um, but then the word and the only thing is with Karen is I personally am not sure if I spell it with one.

Um, how you ever won? I I, you said if you’ll have to wait your turn here to speak up or else we’ll have to move you to the audience. Okay. Um, so I [00:06:00] bought that one thing I have there with is with the radio test in terms of the domain name, people knowing how to correctly spell, uh, carrion, but clearly you’re a publishing company.

I’m not sure what type of publishing. So maybe Sharon has some ideas. Actually, I wasn’t going to go the direction that either of the gentlemen went, I was actually going to go the publishing route and say that it’s an online magazine, like an easy nor something like that. Um, they’ll carry and doesn’t really help me because I wrote it down.

C a R R I O N. Um, I don’t know if that’s correct. I wrote, so I wrote to ours and I don’t know if that’s car with the Ryan at the end, or if it’s carrying the, and the only thing I can think of carrying is. You know, the bird of prey or the birds. Um, so I’m kind of stumped from that. Uh, well, yeah, the carrion dead, dead literature, essentially.

So tell us how Alex it’s dead literature [00:07:00] is what you said. Uh, basically, so a lot of people would have an issue. Um, they have a written up like they haven’t seen in their head and they don’t have anything else. It would be dead on arrival, but, um, Caribbean publishing, I actually authoring a book and with it fine within the cabinet of my book, everything is available.

So anyone could publish poetry, biographies, uh, the screenplays, uh, anything like that. So it’s actually a platform.

So it’s a platform for people to publish on a, as opposed to a publisher who’s publishing books for people. Uh, eventually they’re going to have a NFT, took me eight and a half cents. You buy the token getting access to book one or book to book. [00:08:00] You know, Jeff, that’s funny. I like the pub for a publishing company.

Um, you know, one of the things that we would say if somebody was even carrying publishing.com might be that it’s pretty long. And, and you say, well, most of the people are clicking on links, so it doesn’t matter. But especially with texting these days, um, you know, you know, a lot of times, you know, having the.pub is short.

And the other thing I tell people is when you go with what’s called a new TLD, which is one of these, the new extensions that have come out recently, I want to encourage everybody. Because you’re having to differentiate yourself from.com. The dot really has to be considered part of your name, I believe, and that you’re not just carrying pub, you’re carrying.pub.

And I think for publishing, it kind of works because you’re, you know, your, your product has something to do with being online. You know, you’re a.company, maybe a virtual [00:09:00] company. And so I really think that remembering that the.is a big part of how you’re going to say it. You know, if somebody was transcribing even this, this call or this talk that we’re doing today, they would probably maybe even write DDOT, you know, it’d be a three syllable word.

So, um, I kind of liked the name and I kinda liked to use some.pub, uh, for publishing company. So.

Yeah, I think, um, it’s interesting too. Um, how you’re connecting the NFTs with the publishing world and then using.pub in there. Cause obviously no NFTs have kind of adopted this notion of minting, but in reality, you know, in many cases you really are publishing something when you’re creating your NFT. So interesting.

Uh, thanks Alex. Thanks for playing the name game. Let’s go to bill out next below. Welcome to the name game.[00:10:00] 

Hello. Uh,

we’re having a better connection. Okay. Let me try try it now. Say, uh, can you, can you hear me now? We can. Yeah. Before we couldn’t, but now we hear you. Okay, go ahead. So the domain name is denier, uh, near the com just right away, like D E N E R e.com. Um, it’s uh, on the brand name is the near as well. Uh, it’s uh, supposed to be that’s what you do just now.

We’ll guess denier, D E N E R E denier and denier.com. Okay. Sharon, do you want,

um, not really. I’m kind of [00:11:00] stuck denier, D E E N E R E Tamir, because I first wrote it down as D E N E a R, that there was something. Some connection to proximity that might be related to the name, um, to near, to near.com. Um, I’m thinking it must have to do with someone’s either a name or some sort of nomenclature related to, um, Hmm.

Yeah. I’m, I’m fairly stumped.

I’ll give, I’ll give I’ll give Sharon the literal then that she went with it’s it’s someone’s name. So I’ll go with, Dinair being, uh, kind of a, a port man, you know, a port man, two or a combination like we had a couple last week, so it would be den air. And [00:12:00] so. It could either the second part, the way you’ve pronounced, it would either be air like a, I R so I’m going to go with an airline Dinair um, but now I’m also thinking it’s a pseudo French pronunciation of dinner.

So I’m going to switch, I’m going to take credit for an airline if it’s right, but then I’ll go with an online food delivery company. Dinair as like the, when people used to call target Tarjay Dinair of online food delivery from. Yeah, so, well I’ll clearly, um, bill, one of the challenges you have is, and you noted this yourself, cause right away you started spelling it.

You have some issues with the radio test because you know, people may hear it, but not know how to spell it. So you’re always going to have that as a little bit of a challenge. Uh, and you might be sending people to different destinations that are, that sound the same, but are spelled differently. All that [00:13:00] said I liked the flow of the words.

And to me, for some reason it exudes a peril. I’m going to say that Dinair is a line of leisure apparel. I don’t know why, but that’s just how it feels to me. Now, bill, you can tell us how we did and you can tell us what the, uh, okay. It’s supposed to be, um, a handbag fashion brand. Like it’s some something.

Um, the board is supposed to, it, it is a mix between two words, Italian words. The means are like goddesses and near means like black. So dark, so black goddesses goddesses, and the words together are near in Italy and Italian in me. All right. Well, I think I would say that I came closest not to pat myself closest, so, um, yeah, so I like the [00:14:00] story behind it.

Um, and, and for those of us who are not in Italy or Italian and may not make the connection as easily, I wonder if you have a tagline or something that goes along with the name that might steer us in that. Um, not really, like I always will, was looking for something else, but before that, but the moment that I found something directly like.com, because it’s so hard to find a name, a domain.

Like with nothing to bracket, especially, I want it to present a certain image for the brand, um, to do that. I want to direct a straight-forward domain and I want it to have a story behind it. Um, the, the, the brand, the brand attributes it’s supposed to give independence and empowerment. So I wanted something like guts and black, and that’s how got.

Well below, this is page. I really think you’ve done a great job for this company. Um, [00:15:00] you know, one of the roles, I assume you’re the founder and the, and the, you know, the president or the, you know, the CEO now. And, you know, you’ve really done a job that, that our founder can do well and, and people wonder, well, how come the founder gets to own a big chunk of the company?

How come they get to, you know, um, you know, participate so wildly if it’s working, but you’ve really shown. A desire to have this name, you know, represent your company. And a lot of times it’s only the CEO that can make that decision because a lot of the divisions or the vendors that you have, or even your advisors, they may have specific goals about, uh, different things.

But you’re the one who’s putting it together. And I really do like your name and the fact that I can tell you worked on it. It is hard to find a seven letter.com pronounceable and you have, and what that means is if you are successful with all the other things that it takes to make a [00:16:00] company successful, that you’ve got a chance to have.

And I’m going to say, Dean ARA, Dean RA, or denari. I think because I’m Americanized. I, because I’m Americanized, I have to enunciate the RA, but, but I hear the way you say it and it’s the same way. It’s just faster. You know what I mean? Does that make sense? So I think I’m, I need to hear the way you’re saying it.

Cause I think, uh, uh, that’s how people in Italy will we’ll hear it. You know, they’ll hear it as those three syllables DNRs. Cause I was gonna say it to beginning that, that I would’ve spelled den, you know, den and, and um, but the way you’re saying. Uh, D with, with, um, and I’m really going to get specific here, but this is what we do on the name game, right?

Devin Seran I liked the fact that you’re connecting the D E without D and to it, you know, it’s D and then, and then RA I would, I would emphasize that, cause that promotes the, the goddess part that [00:17:00] you have. So again, I really think you’ve done your company, a good service by taking the time to build a brand.

And then now that you are the CEO with this vision, this name, then it’s kind of like the person who comes to a basketball game and brings the basketball. You know what I mean? You got the, the, the, the shirt company, you know what I mean? And so now you can allocate different pieces of equity and piece small pieces, because it is kind of your baby.

So. Yeah, thank you for that. For, for the pronounciation thing. I, I got, uh, we thought about it in the beginning, like in, in selecting the name. So we, we thought that we could make this, um, as a marketing campaign in the future, like this soon as the brand, if the brand like, so we thought that we could use how you, like, how you pronounce the brand name from different places.

So from Europe, from the U S from Canada, [00:18:00] Nick, how do you pronounce the name? So it’s like, like that thing will bring, you know, differentiation in the culture, like cosmopolitan things, but we are all from the same, from different cultures pronounce it, different thing, but he bought the boy the same bag. I mean, Yeah, Bella, I think that’s great.

I do think also it’s a great name. And now that you’ve sort of done some explaining of where you are, how you came to this processing, what sort of like the thought process that you went through? Um, I think that your opportunities are related mostly to a really strong logo and iconic logo, especially if it’s going to have the connotation of this black goddess or this strength.

So you’re going to have to build a very strong logo, um, and the tagline can be helpful for you there. And then the other thing is really building your brand story and having a [00:19:00] strong story that goes throughout all your marketing. Not only just maybe an origin story for you as the developer, as the founder, um, but also.

Maybe a, uh, an like an origin story related to, I’m just thinking of, like, if you’re familiar with any of the, like, Shelly’s there on, um, when she does the dur commercials, she, you know, she kind of like just walks around, um, and she kind of has this goddess air about her and you can certainly have something like that, either a spokesperson or, or a, um, you know, a BR a branded story that you create around your black goddess.

That is your brand hope. That’s helpful.

Great. Well, thank you, Jeff. I’ll one more thing. I do kind of like the idea for the, the marketing, and I [00:20:00] think Sharon is spot on that. And she’s really identified that a logo in this case might be that second helper more than a tagline. And especially where, you know, you’re going to have some intellectual property in that logo and that, you know, you’ll probably have counterfeiters and, and, and things like that.

So I would almost have that in mind from the beginning that there were certain things in your logo. That would be difficult maybe to counterfeit or something, but I kind of liked the idea, Jeff. I was trying to think if there’s an example of what he’s saying, where he would like to have like a man on the street interview of different people saying the word all kinds of different ways, you know what I mean?

And that he would be turning a negative into a positive by taking all the different pronunciations and then kind of making everyone feel comfortable that, that you may not know how to say the name of our product, but you know that you want one. Um, and, and I was [00:21:00] trying to think if there was another company that had maybe done that with a hard to pronounce word to make everybody feel okay, that.

Yeah, I think you’re, you’re spot on page. And if my memory serves me, which it may or may not at this point in my life, um, I believe that the Japanese e-commerce company Rakuten, um, did just that type of a campaign and they may have even had a few years ago, a Superbowl ad along those lines, where they were focusing on people not knowing how to spell Rakuten or Rakuten or whatever the actual correct, um, pronunciation was.

So I do think you’re on the right track there. And I think it has been tried by several brands, which doesn’t mean that you can’t do it also develop that’s great. And Jeff, you are the super, you are the super marketer. That is exactly what I was. So that was the one. Yeah, it was Rakuten, I think. Uh, yeah.

Awesome. Well, bill out, this was great. Um, you know, one of the things we love about the name game is how we can get off [00:22:00] on these. Interesting. I don’t even want to call them tangents because it’s related to the whole point of the name game, but there’s a lot of interesting angles to creating your brand, choosing the right name, choosing the domain.

And we hope it’s interesting for the people who are listening when we hear these real-world examples. So below, thank you so much for sharing your story and your brand. Coquet Yusuf. Now it’s your turn. So use of welcome to the name game. Remember, just tell us the name of your business and your domain.

Just tap that mic to unmute yourself Yusuf.

Okay. We’ll come back to you use if I see that you’re new to clubhouse, so hopefully you’ll get the hang of it. We’ll come back to you. Flash your mic at some point, if you figure it out and we’ll come back to after lucky, let’s go on to lucky, lucky.

There are good days. I have a button[00:23:00] 

we hear you now use, if you want to try now, or do you want us to come back to you?

We’ll come back to you later, but thank you for trying lucky. Let’s come back to you. Thanks. Um, the main, my business there, so is actually a local business. So the, the mini is friendly rates. So the sharpness is Paddy rates. So the domain name is Paddy rates.co.

Yeah. P E D I R E.

Cool. Okay. Patty rate, Patty rate.com Patty rate, Patty rate. Okay. So I’m trying to think. So the rate part is really good rates, a good word, easy to hear and understand and [00:24:00] spell, and it carries some meaning. And I’m trying to think what the Patty part is. And of course, Patty, you had to spell it because Patty can sound like a T or a D in your case.

It’s D now I know here in the United States, and I’m not sure if it’s globally. Patty I believe is the diving association. Um, I think, and so I feel like Patty rates, Patty rate may be, it could have something with, with rating dive instructors or something like that. So I’m going to, I’m going to take it quite literally and think that Patty is related to scuba diving and that rate is just what it sounds like.

And that Patty rate is a website where you can go, um, and find a highly rated or baby rate or rank or review, um, scuba diving instructors around the world. So that’s going to be my guess, Pedro.

I [00:25:00] was going to go for a financial services company cause I was going to go with the literal rates, um, and thinking that Patty had he rates that obviously there’s some connection there with. What there must be some other meaning for Patty. Um, and that I mentioned, Amit mentioned the meaningful Patty’s friendly.

Right? Okay. So yeah. So then if you are marketing it to a specific country or a specific group of people, and they understand that Patti means friendly, friendly rates would mean that if you’re looking for financial services, say, uh, you know, um, a preferential rate on lending that you would come to your domain and to your company.

Touch us. I think, um, I’m [00:26:00] going to act like I didn’t hear you say that it was friendly, but I do understand that that was the Genesis or the beginning of how you came up with the name rape as Sharon used it for financial term, I’m going to go with reviews and ratings. And even though we know now that he meant it to be friendly, I would have said originally, maybe the pad would have maybe been like Airbnb sites.

So rating, um, rating, uh, different short-term housing opportunities as Patty rate.com. It does kind of flow really nice. I think I would’ve spelled it with a D and a, but I do want to let, uh, lucky talk about the, the reason he did it. And then I’ll have some comments later about, um, regional targeting. Uh, so lucky.

Okay. Yeah. It’s look how corporate that that’s based on because my [00:27:00] country was restricted from trading cryptocurrencies. So what we do is P2P. So we look for a vendor that’s trustworthy and has a good rates, then treat with them exchange, uh, uh, cryptocurrencies to cash into our bank accounts. So that is what the business sort of was.

Yeah, it sounds like it’s, you’re definitely filling a need and most startups and people that are looking to invest in startups will, will ask you that question. And I think you’ve done a great job of clearly, uh, and I noticed on your profile, you’re a strategist, a master strategist. So I think, yeah, I think you’re, you’re, you’re really dialed in with, um, with what it is that you’re looking to do.

And, and it’s funny because when you’re in, when you, so specifically, this is my opinion, when you so specifically meet the needs of, of a group of [00:28:00] people, that’s the time when I almost say your name becomes maybe less important when your name becomes more important is when you’re probably entering. A crowded arena, where you’re having to almost do everything right.

To give yourself, you know, uh, you know, the best chance of success. And you’re almost fighting against the most likely outcome, which is failure. But I think it’s reversed a little bit when you are jumping into a, you know, a need that really exists, which it sounds like you have that. Um, I’m not sure which country you’re in, where they, they don’t let you create crypto, but I kinda, I kinda like it, but I’m gonna make a generic statement for everybody’s benefit.

If, if we have a little time Jeff, and what that would be is sometimes the. The micro thing where the name only works, where you are, is good, because it gives you a brand story you’re successful in your local market. And like you say, the whole need for your company is around your local market. But I [00:29:00] would also tell companies to do a little research that the micro word that they pick doesn’t have a negative meeting somewhere, because it would be just as likely that I might’ve picked Patti rate.com for a global company, and then found out that as opposed to a very positive meaning in your country, it potentially had a very negative meaning.

But I think where you’re starting with where a place where it’s positive, it does make it easily to grow internationally because you’re, you can keep reiterating this brand story. So.

Thank you lucky. Thank you for playing the name game. And, uh, as, as Paige said, good luck with your business. Um, let’s go to Michael next, Michael. Welcome to the name game. Tell us just the name of your business and your domain name. Lov one. Uh, the domain is tissue to dot contacts and it creates a digital cards.[00:30:00] 

So you told us a, now he he’s been here before, so I don’t know if we have a penalty flag, Michael. I think you’ve been here before I have a new, um, I can’t remember to be on this probably. Okay. No, I think it, maybe it’s just, I’ve seen you in a domain rooms, but keep going.

Um, so Michael, you told us a digital dot contacts. Um, you sorta told us what you did. So it’s pretty easy to guess. Uh, that being said, um, I do like the fact that your domain, um, steers us right in that direction. And you did choose to use a dot contacts name, which is one of the new extensions, which I haven’t seen in use.

Um, very much, um, because I think partially is because I think the use cases are limited, but you have actually one of the obvious and good use cases for it. I think when [00:31:00] the registry behind it originally came out with dot context, the idea was that people and companies would use it for their contact page and people would use it like that.

But I think using it for the type of business you described seems to make good sense. Sharon A. Page. Anything you want to say? I don’t think we can guess on this one. Cause um, Michael told us they do digital contact, digital, uh, digital contact cards.

Uh, you creates digital contact pages where you can sell your stuff. You can display all your, your social profiles, anything. Yeah. So pretty much a literal, literal, literal, uh, exercise of what digital context. Yeah. I think when the first round of, of, uh, new domains happened in oh two, which I was part of, and we applied, there was a couple that, um, the goal of the new [00:32:00] TLD program was to explore different uses of the DNS.

And I’m pretty sure there was a lot of applications around this concept that you might use. Um, you know, for that type of information, because you could, you could take control what I like about your business ideas that you can take control of the distribution of your information, because there’s a big company out there that starts with G and rhymes with Google.

They want to serve that role. You know, they want people to type in page how into their system and they want to get the data and the clicks and distribute the information on how to contact me through their platforms. So I liked the idea. I do believe I’m a strong believer in the DNS being an open source ability to create innovative product providers across the internet.

Um, so I like digital, uh, dot contact and, and I’ll sign up and get one

awesome Sharon, you have,[00:33:00] 

I do think, you know, Uh, as, as Michael, you sorta demonstrated, you know, there are, we talk a lot on this show about.com and a lot of people come on. And, and as with, with, um, um, blowout, lucky beforehand, I think, and Bilbao talking about picking a name so that they can get the.com specifically, but there are so many opportunities now to choose an alternative extension.

And I think when that alternative extension really adds to the meaning of what you do, uh, as it does in this case with.contact, I think that that’s a really, um, good option to consider besides just the.com cause the.com as well as being sort of the default, it is also very generic. So it doesn’t necessarily tell you anything about your business.

Other than that, you were able to get a.com domain. So I liked that you introduced [00:34:00] the.contact here and thank you for sharing that. Um, Thank you. So let’s go to Prashan next per Sean. Welcome to the name game. Tell us the name of your business and the domain, but don’t tell us what you do. We want to have.

Sure. First of all, thank you so much for letting me talk to here. And, uh, my business name is technologies and the domain is Chan mux.io. And could you spell Chan Mac’s? Yeah, C H a N M E X dot. Perfect. So it’s just how it sounds. That’s how I wrote it down. Um, great. Um, Sharon, do you want to go first?

Jeffrey, you always give me the first shot at the ones that are the most. I’m sorry, if you don’t want it. That’s okay. I felt like patch it out. We’re talking a lot. So I wanted to give you a [00:35:00] chance, sorry. I’ll tell you what we’ll do as we go forward. Paige and Sharon, if you want to, if you want to jump in right away, just flash your mic.

We’ll just dive right in after the person tells their name and domain. Yeah. Um, so chair, max 10 max. Um, I’m going to say it’s related to maximizing your channels. I’m going to go with it’s the, the, the Portman, the combination of two words, channel and max channel maximization. Um, and it’s allowing you to maximize the channels that you, um, perhaps like digitally market on.

So it’s a digital marketing company that maximizes.

Well, I liked, I liked the idea that it’s a technology company. I do think that probably the benefit of your company is going to be what you do for people. And then they’ll say, how did we [00:36:00] get ahold of you? And I like the Chan max.io, because it is the best, you know, after.com. Um, you know, whether you went with net org or IO, it’s, it’s simple, it’s elegant, it’s proper.

And I think it’s credible, you know what I mean? And, and, and, and people be like, oh, okay, great. They’re using the IO CHAM, max, that IO. And for what you do, I’m gonna assume I’m going to go with blockchain for some, even though it’s not chain Macs, but I’m going to say there’s something in the blockchain that has to do with channel, uh, you know, like ledger or channel or something like that.

And I’m going to roll with a digital twin metaverse crypto blockchain technologies, Chan max.io.

Yeah, I think I’ll just take one more. Guess. I kind of like what Sharon said about the Chan max, um, and D being sort of a digital marketing or [00:37:00] digital agency focusing on, you know, maximizing your revenue from the different, uh, advertising channels. Um, so to not repeat that, I’ll just go, go give a guest in another direction.

So other other opportunities with, uh, Chan max channel max, I wanted to go down something with, with, um, television and programming channels, but the technology piece. Um, yeah, so I’m going to go, it would maybe an ad some type of an ad tech business. So I I’m, I’m adjacent to Sharon in some type of an ad tech business, but I agree with page it’s a nice name Chan and max go nicely together.

Um, dot IO definitely indicates technology in today’s world. So given that the company is CHAM, max technologies thought IO was a good choice. There’s also a.tech, um, which could have been an option as well. And you might want to grab that just to have it, um, since you are ChemX technologies. So those were my thoughts.

So tell us, um, [00:38:00] tell us, yeah, sure. So Atomics is actually a service-oriented ID company, which is providing, uh, development services and, uh, and also do a UX designs like this. Uh, we are not doing any digital marketing services and, uh, we are focusing on blockchain technology. Also, we are focusing on, uh, developing through concept and, uh, Um, so the cold thing of companies developing software for startups or corporate America.

Well, well, it sounds like you’re going to, you’re going to be successful. I almost feel like the name sign was almost like you’re not looking for the name to do much for you. Um, you know, you’re going to be pursuing clients and you’re going to be performing services and I assume referral marketing and, you know, advertise are going to be a lot.

So I think you really do check the box and [00:39:00] that you’re not necessarily looking for the name because you’re in a super crowded field. Uh, and, and so really it just doesn’t have any negatives because I think the, the Chan max technology, you know, your logo might have a C and a T in there or something like that, or, you know, your marketing or your tagline could have max, you know, we help you max out your projects.

And then the short domain name means that you’re not, uh, you know, a long name, so emails are easy to send. So I think you’ve got a good, I think you’ve done a good job of brand. Thank you. And I want to reveal, uh, a story that, uh, how we came up with a name 10 max, you know, 10, 10 Chan, the first three words, Chinese four Chan coming from my dad’s first name.

And, uh, the next image, uh, came from my mother’s next first name. So the name became Chan ma so I wanted to close it with [00:40:00] a fancier word. So I pick X, so X mean extreme, extraordinary excellence or experience design. So I picked the big, the name like this, uh, with sentimental and, uh, something like.

Well, I think that’s terrific to think that as you go about your work and I’m sorry to jump in Jeff, if you wouldn’t say something or Sharon, but I think to be able to think about your mom and dad is you’re going about your business and, and always, you know, feel like they, they supported you and helped you.

And, and I, you know, what a great, what a great story don’t you think? Yeah. You know, there’s other a very famous and more recently infamous, um, entertainment company that was also named after parents. And, um, if you’ve heard of Miramax Miramax films, like I said, both famous and infamous in recent years, but that the I, [00:41:00] um, the two brothers who started the company, the Weinstein brothers, um, named the company after their parents, whose names were Miriam and max, and that’s how Miramax was named.

That’s great. Thanks for chatting. Thank you. And thank you for sharing for Sean. We appreciate it very much. Uh, let’s go on to Tyrone next Tyrone. Well,

Tyrone, if you’re there on mute yourself and let us know the name of your business and your domain, if not, we can go on to Glen. Glen. Welcome to Tyrone. Is back Tyrone, you with us? Yes. Okay. Tell us the name of your business and, uh, and your domain name. Don’t tell us what you did. Okay. Name of business is a rare breed mechanical LLC, and a domain name [00:42:00] is R B M L C seventeen.com.

Okay, so Paige, did you want to go first on this one? If you think that I do, um, red breed, mechanical, rare breed. Okay. E D rare breed. Yep. Okay. Gotcha. Thank you. So, uh, I like rare breed. I mean, that’s, you know, you’re setting yourself apart. So I think that you’ve got rare breed and then you probably went out and said, oh my gosh, I got to get a domain name, rare breeds, taken rare breed has taken everywhere.

Um, but, uh, so I’m going to guess rare breed technologies. I’m going to say that you, uh, I’m gonna say where are rare breed, LLC? I’m still thinking fashion. Maybe I got into, uh,[00:43:00] 

I’m still going fashion. I’m saying that it’s a, it’s a, it’s a, it’s a forger and it’s a forging and metal work. And, uh, and I’m going fashion come heck or high water? Uh, red Bri McCann, rare breed, mechanical, uh, hardcore fat.

Okay. I’m going to go with Rarebreed mechanical is a, um, I don’t, I’m going to say like an automotive repair shop or some sort of like, maybe high-end maybe you like do custom work for people who are interested in Harleys or interested in, in other, um, high-end motorcycles or maybe high-end cars and you do all the aftermarket, uh, you know, cool, fast and furious stuff to them.

And, um, [00:44:00] that’s what rare being mechanical. Um, I do have something that I want to ask after we do guests though, about, about your decision to go with numbers in your, um,

yeah, and I think, um, you know, going down that path, so rare breed mechanical, so clearly, you know, something in either in the automotive or machine works area, uh, as, as we’ve all said, but I think talk about the domain name and it sounds like Sharon has some thoughts on this too, and I bet paged us to RBM.

So there’s a couple of things I want to say. So first of all, rare breed is great because it’s easy to remember, easy to spell. It stands out, you know, as soon as you go to RBM, I know it stands for rare breed mechanical, but RBM could stand for a hundred, a hundred different other things or a thousand different other things.

And when you have a memorable name, like rare breed, you know, you might want to try to have the full name. In that domain. So it’s [00:45:00] recognizable as your business and not just RBM. And then I agree with Sharon, you know, the 17, unless there’s some specific meaning to that, that’s going to be known to your customers or somehow conveyed in a tagline.

You know, it almost sounds like, you know, one of those old, you know, AOL early Gmail addresses, um, you know, it kind of throws you off as a business. So I love the name of the company. Rare breed mechanical. I’m not so hot on the domain for the reasons I said, Sharon, you wanted to add something about that?

Yeah, I was just thinking, um, didn’t, wasn’t it last, last name, game that we had the domain with the 1947, uh, I N or Indi. Um, was that in, was that in the name game? I can’t remember if that was in our, in our, um, our other sister group. Yeah, unless the number means something. I [00:46:00] think it winds up making your customer do a lot of thinking.

And, um, I’m kind of curious to hear the story behind why you didn’t go with rare breed itself.

Yeah. Yeah. Oh yeah. So what was the thinking behind the domain name? The company? Well, first of all, tell us what you do since we, we, we gave a few ideas out there. So tell us what we’re reading mechanical does. And then tell us a little bit of your thinking. Uh, rubbery mechanical is the welding fabrication, uh, company.

I, I needed real mechanicals. At that time. I was doing the mechanical work. I was installing black pipe for a, uh, um, residential commercial buildings for like cooling towers, just to supply water to the building. So that’s why I came up the word mechanical, but as I’m getting further into my field, I just recently acquired my MBE certification minority business enterprise.

And I just [00:47:00] recently just passed my, uh, home approved contract license. So I’m very stoked about that. Um, but, uh, the 17 at the, the domain name at the end of the desk, the year that my business was established, um, and I tried to get in the, I tried to acquire a rare breed, uh, mechanical as far as the whole domain names and it wasn’t available.

So I just abbreviated many short. And I figured that would be much more easier for people to remember or type in. So it won’t be a whole thing of rare breed mechanical LLC to type in as far as the domain name. Yeah. No, I, I understand that. So I guess one question I have is, and congratulations on all your success and, and getting things as far as you have, it sounds like it’s going great.

Um, is there a tagline that you use or something? So if I were to see RBM 17, would there be a tagline that goes along with it that would, would [00:48:00] lead me to under no, I have developed that. I haven’t gotten that for you. I just, I just actually just got my domain.

Hello. Hello.

Sounds like Jeffery’s having some technical difficulties. Um, so Tyrone, um, so, uh, I guess I don’t, unless I missed it, I’m sorry that I, if I missed it, um, did you tell us why you didn’t go with rare breed as your domain name? It was an unavailable and even rare breed mechanical. I know we say to make it short and sweet, so rare breed and rare being mechanical weren’t available.

Uh, well, no, no, no, no, no reverie [00:49:00] McCann. Who is somebody somebody already got that he wanted some outrageous amount of money for the domain name. And I just said should get that. Yeah. So, uh, you say you’re going in a slightly different direction, maybe with what you’re doing. Is there another word that you can add that would be.

Communicate that direction that you’re going better. And then maybe you could pull up and use that as your domain. Um, what do you mean, put another name on the back of my business day? Um, the back of rare breed. Yeah. So that you could have like, um, so what is it specifically that you do? Because you said you were building something before, but now you’re moving to more towards

yes. Like licensed welder and as the avenue was gone, it could be. So I think Sharon’s leading towards like rare bead welding or something else. That’s [00:50:00] okay. Okay. Yeah. So one of the things we’ve talked about a couple of times here on the name game is that, um, if we can have either our, so there’s three different components of every, you know, strong brand.

Their brand name, their domain name, and then their logo tagline, uh, you know, the advertising part of it. So if you can make law, allow any of those three things to do some of the, what we call heavy lifting for you, where they, you know, don’t require the audience to do a lot of head-scratching and thinking, and how do I make this connection?

And what does this mean? Um, sometimes, you know, you do yourself a great service by doing that. So perhaps rare breed, welding, or wellbeing, breed, fabrication, fabricators, or fabrication or something else. Um, and even maybe the specific specificity of the welding that you [00:51:00] do might also be helpful. Like, are you doing it for, you know, industrial clients for commercial clients?

Are you doing it for, are you, um, maybe the direction where you’re going to build art? I’m still in the startup phase with being that I got my MBE. Now I’m looking at all these, these contracts that I have available as that I have access to is that my brain is going in a thousand different places. So I originally started to try to do mechanical work, like HPAC installation, but then after me getting my MBA, I see this more opportunities and other avenues that I can, I can, I can get involved in.

Yeah. So maybe just take a minute. Um, one of the advice, pieces of advice I’ve given people in the past is no, take a piece of paper and write down all the things, all the attributes, all the benefits, all of the things that first come to mind about your company and what make you favorable, or what would make someone want to, [00:52:00] um, someone wants to hire you or engage with your services and then write those down and then see if there’s some sort of connection that you can.

With the three names that will serve you well, because I think what, uh, what you might, what you’re, hopefully you’re hearing from us is that we think rare breed is super strong and I’m an engineer and put something like M B a R B M, which doesn’t mean anything to anyone, um, is, is, you know, just not giving you the leg up that you need.

And so I’d love to see you take that rare breed name and find a third word. If you can, that communicates, you know, your strength in the market. Yeah, I think the one thing I’d add to that, Sharon, I agree with everything. Tyrone is, you know, to your point, if you want to go into other areas in the future, you know, rare breed mechanical can be sort of the, the parent company, so [00:53:00] to speak with a parent brand.

And then in that context, maybe you can use RBM 17, but then underneath that you might have rare breed welding for your welding business and then rare breed something else. As you move into, uh, another area you could do rare breed drafting, you know, as, as you’re drafting business and you can spread that out all under the rare breed.

And then in that context, RBM works cause that’s really kind of like the holding company, but the consumer facing, or your customer facing pieces will be memorable as rare breed. So that’s something to think about. Oh, very interesting. I like that point of view. So basically you’re saying, make sure that the reverie Macallan is the mother company and it’s, if it’s a good deviate underneath, uh, on the under revenue.

Yes, but maybe because every mechanical is not available to you. So that kind of has to come off the table. So [00:54:00] what would be, what would be sort of a corollary? What would be the next best? No, this just sort of like, you know, brainstorm with me. What would be the next best thing. If I said to you, Tyrone, you’ve got this great company name and, uh, you know, you really want wherever mechanical and you can’t have it.

So, so what do you want instead using keeping in mind that rare breed is a really strong name for you? What else could you use that could communicate what you do? What benefit it has to the customer and why you stand out? Rarely. I guess I could see, like you said, I could just put it out and you see a rare breed, welding or rare breed, fabrication and welding.

All of those would be possibilities. So you should look and see, see what, um, what might work for you. Um, we have, we’re coming up on the top of the hour, so hopefully Tyrone, that was helpful for you. We have Glen on stage and I want to make sure we always try to get to everyone who’s on stage. And if we [00:55:00] didn’t get to you on stage and I please do visit us again for the name game on another Wednesday evening at 6:00 PM Eastern.

Um, hopefully this was helpful, Tyrone. Thanks. Thank you, Glen. Welcome to the name gang. You’ll be our last, well, thank you kindly. I, uh, I didn’t expect that you’d get to me. So I sort of put my phone back on mute, but, uh, yeah, we’ve got new coast collaborative finance or NCC. Okay. New coast, collaborative finance.

And I think we’ve heard you talk about this before in a lead with your story. So I think we’re, we’re, we, we kind of sorted. Yeah, that’s good. The problem is that you and I are familiar with Glenn already and, and his story behind his, his brand. And, uh, I don’t know. I think pages is, uh, unavailable to step in.

So he’d be, the guests are at this pop. Oh, okay. Of course. That’s fine. I can skip you guys [00:56:00] have to have a family and stuff to eat too. Thank you very much for playing the name game. Thank you, Glenn. Thank you for joining us and sorry that we weren’t in a position to do some guessing, but if you want to come back and you know, if you have one of, one of the companies, even one of your clients, if you want to use one of their names to play, we can do that another time.

No problem. Oh, good idea. Thanks. Okay. Awesome. Well, I want to thank everyone for joining us again for another edition of, of the name. And, uh, hopefully everyone who’s listening, found this useful and helpful. We really try to get you to think differently about how you brand your name and how you choose your domain name.

And, you know, there are no right answers here. Um, we’re just trying to give you guidance based on our experience as, as marketers. Um, and sometimes, you know, when you speak these things out loud and you get some feedback, it makes you think differently. Um, branding is, uh, is an interesting thing. It’s more an art than a science.

I would say Sharon. Yeah, absolutely. [00:57:00] Because, um, otherwise why would something like Nike have such power or apple when it has to do with the computer? Right? It’s the names don’t necessarily tell you anything about what the company does. Um, and so it’s really the power behind the marketing behind the tagline, behind the storytelling that.

I think, you know, elevates a brand to the levels that those companies are. Yep. So I want to thank Sharon and Paige for being our co-hosts this evening. I want to mention that Sharon and I do a room or a show, whatever you want to call it here in clubhouse every Monday night at 6:00 PM Eastern time, um, which is called lead with your story.

And really Sharon is the lead moderator in that room. And it’s kind of a fun format different than the name game at lead. With your story, you get three minutes, exactly. Three minutes to tell your story. And then we give you feedback on how you went about telling your [00:58:00] story. And that’s also a fun room and we welcome you to join us there on a Monday evening.

So with that, I want to wish everyone, a very, very safe, happy, and healthy holiday. I know that’s coming up and I want to thank you for taking an hour of your evening to share with us here on the name day. Thanks everyone. Happy holidays.