EP69: PR Moves for Small Businesses

Get your startup noticed online & offline

(Recorded August 5, 2022) 

We were joined by PR expert David Libby, owner of 2pinz Communications Agency to learn the basics of garnering positive press for small businesses. We discussed the importance of strong connections to industry journalists and advocates, if and when to pay for press, and other ways to attract attention to your business that translates to sales. 

Speakers: Colin C. Campbell, Michele Van Tilborg, Jeff Sass

Guest: David Libby, joined by David Leib 

How Entrepreneurs Can Catch the Next Tech Wave

Every major technology wave looks obvious in hindsight. The internet. Broadband. Cloud computing. Smartphones. The sharing economy. Artificial intelligence. But in the beginning, none of...

The Entrepreneur’s Roller Coaster: How to Stay Steady Through the Highs and Lows

Entrepreneurship is often described in heroic language: freedom, vision, independence, impact. All of that can be true. But anyone who has built a company...

AI Growth Hacks Every Entrepreneur Should Be Using Now

AI is no longer a future-facing technology reserved for large companies, technical teams, or venture-backed startups. It has become a practical operating tool for...

When Business Gets Hit by Forces Outside Your Control

Every entrepreneur eventually faces a moment when the problem is not bad execution, weak demand, or a poor product. Sometimes the problem comes from...

Winning Moves: The CEO’s Guide to Strategic Focus

The Trap of Trying To Do Everything A few years ago, I was sitting across from a CEO who had just wrapped up his annual...

How to Write a Successful Business Book: Part II

10 New Lessons for Writing a Best-Selling Business Book in the Age of AI Two years ago, I wrote an article for Startup Club called...